Responsibilities

• Creative Strategy Leadership
• Develop comprehensive direct mail strategies that align client business goals with audience insights, performance objectives, and brand requirements.
• Lead strategic development of acquisition, retention, cross-sell, and loyalty marketing programs.
• Partner with analytics teams to translate customer and campaign insights into actionable creative recommendations.
• Define audience, messaging, offer, segmentation, and testing strategies that improve campaign performance.
• Build campaign briefs that clearly communicate strategic direction to creative and production teams.
• Cross-Functional Collaboration
• Serve as the strategic liaison between Analytics, Creative, Production, Data, and Account teams.
• Collaborate with designers, copywriters, and production specialists to ensure concepts align with strategic objectives and operational requirements.
• Guide stakeholders through creative development, testing methodologies, and performance optimization opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Business, or related field.
• 8+ years of experience in direct marketing, CRM marketing, creative strategy, customer engagement, or integrated marketing.
• Proven experience developing direct mail strategies for financial services, banking, lending, payments, fintech, or other regulated industries.
• Strong understanding of audience segmentation, testing methodologies, offer strategy, and performance measurement.
• Experience partnering with analytics teams to translate data into marketing recommendations.
• Exceptional client-facing communication and relationship management skills.
• Outstanding presentation and storytelling abilities with experience presenting to executive stakeholders.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Demonstrated ability to work effectively across creative, analytics, production, and account teams.

Preferred

• Experience supporting financial institutions, digital banks, fintech platforms, credit card issuers, mortgage lenders, or consumer lending organizations.
• Understanding of print production, postal requirements, and direct mail operations.
• Experience developing omnichannel customer engagement strategies.
• Ability to write creative briefs, campaign messaging, and strategic recommendations.
• Prior experience contributing to copywriting, concept development, or creative direction.
• Familiarity with customer journey planning, personalization strategies, and marketing automation platforms.
• Familiarity with creative software and platforms.