Director of Creative Strategy

Responsibilities

• Own performance creative strategy across our product portfolio, with a primary focus on paid social, translating business priorities and brand positioning into clear audiences, consumer needs, value propositions, and messaging priorities.
• Build a deliberate mix of creative approaches across messages, formats, and channels, balancing iteration on proven work with exploration of new opportunities.
• Ground strategic direction in consumer research, customer feedback, competitive insights, and performance learnings, ensuring creative addresses meaningful motivations and barriers to conversion.
• Establish messaging frameworks and briefing standards that give the team clear direction and room to develop compelling concepts.
• Guide concept selection and provide critical feedback on ideas, scripts, and copy, strengthening the connection between consumer insight, product benefit, and action.
• Partner with the Creative Director to connect strategy with effective execution, and guide TV messaging and strategic priorities through the team members leading concept development and writing.
• Set and maintain accountability for the creative learning agenda in partnership with Growth, defining the questions and hypotheses that will most improve our understanding of what drives conversion.
• Guide the team in translating that agenda into testing roadmaps, briefs, and concepts, ensuring individual tests contribute to broader learning.
• Oversee the team’s synthesis of results and preparation of learning reviews and quarterly reporting, challenging conclusions and ensuring recommendations are supported by the evidence.
• Partner with Growth to interpret broader performance patterns and determine their implications for creative priorities, messaging, and investment.

Requirements

• 8+ years of experience in creative strategy, content strategy, or performance marketing creative for consumer businesses.
• Substantial experience setting strategy across an ongoing acquisition program, with deep paid social expertise.
• Demonstrated ability to establish learning agendas and testing priorities and guide teams in applying results to improve creative.
• Strong grounding in consumer insights, positioning, messaging, and direct-response principles.
• Excellent judgment in evaluating concepts and copy, with the ability to explain why an approach should resonate and how to strengthen it.
• Analytical fluency and experience partnering with Growth or media teams to evaluate findings and make strategic decisions.
• 4+ years of people management experience, with concrete examples of developing junior talent and improving their thinking and work.
• Experience overseeing creator or UGC programs, including sourcing, selection, briefing, and execution.
• Ability to establish clear priorities, delegate effectively, and maintain accountability across multiple workstreams.
• Strong cross-functional leadership and the ability to build alignment around creative direction and recommendations.

Preferred

• Background in fintech, financial services, or another regulated consumer category.
• Experience shaping creative strategy across multiple products or audiences.
• TV advertising experience, including collaboration with copywriters, creative directors, and production teams.
• Familiarity with quantitative research, consumer insights, or message testing.
• Experience improving creator workflows and systems for sharing creative learnings.

Benefits

• 🏥 Medical, dental, vision — Kikoff covers the full cost for employees, 50% for dependents
• 📈 Meaningful equity in the form of RSU's
• 🏝️ 20 days of paid time off per year — we encourage taking real time away to recharge and do your best work
• 💵 401(k) plan with an employer match to help you invest in your future
• 💰 Competitive pay based on experience consisting of base + equity + benefits