Creative Strategy Director

New York City, NY (Hybrid)

$125K/yr – $139K/yrSenior LevelFull time

Posted 2 hrs ago

Job Summary

Own and guide strategic planning for integrated accounts, translating cultural insights into disruptive campaigns and leading client-facing presentations.

  • Lead strategic planning and brainstorms with clients and agency partners
  • Partner with Research, Insights and Analytics for learning agendas
  • Present data-driven brand recommendations to clients

Job Description

Responsibilities

  • Lead strategic planning responsibilities on key integrated accounts, working with autonomy and proficiency to establish disruptive ideas.
  • Partner with account leadership and creative teams in the development of inspiring creative briefs that translate cultural insights into innovative campaigns.
  • Partner with Research, Insights and Analytics to develop and lead campaign learning agendas
  • Actively participate in interagency (IAT) planning sessions and lead effective brainstorms with clients and agency partners.
  • Oversee the crafting and evaluation of primary and secondary research plans to segment audiences and uncover business opportunities.
  • Develop creative concepts and ideas that connect to brand strategies, ensuring seamless collaboration across internal disciplines and the client.
  • Serve as a confident client-facing lead, presenting data-driven strategic brand recommendations and shaping impactful presentations.
  • Consistently share relevant trends, best practices, and cultural nuances with the team to push thinking and create exciting opportunities for our clients.

Requirements

  • 8-10 years of strategy experience at creative agencies, specialist agencies (experiential/PR/digital), or brand-side.
  • 3-5 years of leadership experience managing accounts and mentoring team members.
  • A strong portfolio of breakthrough strategies and creative concepts that cross categories and drive results. Specifically in CPG, Spirits and preferably tech
  • Exceptional written and verbal communication skills, with the ability to articulate connections between cultural trends and brand strategy.
  • An inherent interest in consumer behavior, pop culture, entertainment, and news.
  • Proven ability to work independently, manage multiple accounts, and build high levels of trust with clients and internal teams.
  • A deep, cross sectional understanding of Gen Z
  • Possess exceptional strategic storytelling skills and the ability to guide insight generation and campaign development
  • Serve as consultant to client on market research design, methodologies, and analysis
  • Strong strategic voice, driving clarification, direction, and leadership of internal and/or client meetings

Benefits

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
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M Booth

3.9 Glassdoor

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do. M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world. The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

Founded in 1984
New York, NY, US
414 employees (109 in marketing)
67% recommend to a friend
79% CEO approval

Salaries

Posted range

$125K/yr – $139K/yr

Taken straight from the job posting.

Creative median pay in the United States

$110K/yr

Most pay falls between $83K and $155K. Based on 2,647 salaries.

See all M Booth salaries

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Creative Strategy Director

M Booth · New York City, NY · Hybrid