Marketing Creative Manager

Responsibilities

• Local demand generation and marketing automation - Develop and execute an ongoing local marketing plan that generates awareness, engagement, and qualified opportunities among businesses across the Capital Region. - Own market-level email marketing and automation, including platform administration (such as HubSpot), audience segmentation, database quality, campaign calendars, nurture workflows, landing pages, forms, lead capture, and lead routing. - Plan and manage paid social and other digital campaigns, including targeting, creative coordination, testing, optimization, retargeting, and performance reporting. - Set and deliver against Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) goals; track lead progression, pipeline contribution, and revenue influenced. Sales enablement and market-facing content - Partner with Sales leadership and account executives to identify priority opportunities and develop campaign themes, prospecting content, messaging, and materials that support seller outreach. - Create and maintain professional, effective sales materials, including product sheets, brochures, one-pagers, presentations, audience and market stories, value propositions, campaign materials, and case studies. - Work with clients and sales teams to gather testimonials, results, and proof points, and turn them into useful marketing and sales assets. - Maintain a reliable, organized SharePoint marketing resource with current materials; establish a process to update or retire outdated content. Owned media, products, and go-to-market execution - Develop promotional campaigns using Times Union Media Group channels, including TimesUnion.com, daily and weekly print products, email, and other owned platforms. - Build coordinated go-to-market plans for new products, seasonal opportunities, events, newsletters, product relaunches, and priority revenue initiatives, aligning audiences, messaging, collateral, digital and print promotion, and seller follow-up. - Help modernize and reposition Albany products such as Local First weeklies, Savings Source, newsletters, and other established offerings by improving their audience proposition, packaging, promotion, and sales story. - Help turn owned-and-operated assets—including Top Workplaces, specialty newsletters, Capital Region Gives, Best Of, Local First, Savings Source, events, and other local programs—into sustainable revenue platforms. Develop audience, advertiser value proposition, packaging, promotional calendar, lead-generation plan, and go-to-market approach for priority initiatives. - Own the business-side content strategy for the Times Union Media Group website, keeping product information current and improving positioning, calls to action, landing pages, conversion opportunities, and integration with marketing campaigns. Market presence and event leadership - Build firsthand knowledge of Albany and the broader Capital Region by spending time in local communities and engaging with business owners, prospects, clients, former clients, and community leaders. - Develop and lead a local event and networking strategy, including Times Union Media Group events and relevant third-party business events. Coordinate planning, promotion, lead capture, sales participation, and post-event follow-up. - Represent Times Union Media Group at events and in the business community; build relationships with chambers of commerce and other regional organizations, and present the organization’s capabilities when appropriate. - Work closely with strategic clients and the sales team to understand larger advertiser needs and identify opportunities to grow those relationships. Collaboration and measurement - Coordinate messaging and execution across email, web, paid social, TimesUnion.com, print, collateral, events, and seller outreach so campaigns present a consistent strategy. - Partner closely with Albany Sales leadership and the future sales trainer. Marketing develops positioning, campaigns, messaging, and tools; the trainer helps sellers use them effectively. - Participate in the local operating cadence, including management, sales, CSS, and training meetings, and maintain regular contact with account executives and customer success specialists. - Measure and report performance using MQLs, SQLs, lead conversion, email engagement, website conversions, paid campaign results, event leads, product performance, pipeline, and revenue influenced.

Requirements

• - Education and Professional Experience: - Bachelor's degree in Marketing, Business, Communications, Advertising, Public Relations, or a related field preferred, or an equivalent combination of education and relevant professional experience. - Minimum of two (2) years of professional experience in business-to-business (B2B) marketing, marketing communications, or a related marketing generalist role. - Broad understanding of marketing principles, with experience supporting or executing marketing initiatives across multiple channels. - Experience working collaboratively with sales teams, business stakeholders, or cross-functional teams to support business growth. - Experience planning and executing email, paid social, website, content, or event marketing campaigns. - Ability to use marketing automation, CRM, analytics, and content-management tools; experience with HubSpot or similar platforms is an asset. - Strong writing, editing, project management, and presentation skills, with the ability to tailor messaging to different audiences and industries. - Sound judgment in translating products, audiences, customer results, and market insights into clear advertiser value propositions. - Ability to manage multiple projects, coordinate across teams and channels, and use performance data to improve results. - Comfort meeting with business owners and clients, representing the organization publicly, and building relationships throughout the community. - Knowledge of the Albany and Capital Region business community, or the ability and willingness to develop that knowledge through regular local engagement. - Additional Requirements: - Ability and willingness to work onsite four (4) times a week at the Albany location. - Reliable transportation and willingness to travel locally throughout Albany and the Capital Region to attend meetings, client visits, business events, and community activities. - Flexibility to occasionally attend early-morning or evening business and networking events.

Preferred

• Preferred Qualifications: - Experience with demand generation, lead generation, or marketing campaigns designed to support sales growth. - Hands-on experience with email marketing, marketing automation, audience segmentation, or lead nurturing platforms such as HubSpot, Brevo, or similar platforms. - Familiarity with CRM systems, website content management, landing pages, digital analytics, or paid social media advertising. - Experience developing sales collateral, presentations, case studies, promotional materials, or other marketing content. - Experience planning or supporting business events, networking initiatives, or community engagement programs. - Experience in media, advertising, publishing, digital marketing, or related industries. - Familiarity with the Albany and Capital Region business community.

Benefits

• We support our employees through personal and professional development and promote physical, financial and emotional wellbeing for employees and their families. Our benefits include: - Physical Wellbeing: Medical, dental and vision coverage to help keep you and your family healthy. - Invest in the Future: Competitive retirement plan with a matching program in most markets. - Generous Paid Time Off: Ample time off, including holidays and vacation. - Paid Parental Leave: Paid leave to support growing families and new parents. - Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones. - Emotional Wellbeing: Mental wellness benefits to support your emotional wellbeing. - LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for individual needs. - Fertility Coverage & Menopause Support: Support throughout different stages of your health and family journey. - Pet Wellness Reimbursement & Rover Credits: Support to help keep your pets happy and healthy. - And more: Learn more about additional benefits and details here.