Marketing - Senior Corporate Marketing Manager

Responsibilities

• Brand & Corporate Messaging
• Own Aline's voice and corporate narrative across all external touchpoints
• Lead positioning and messaging frameworks that clearly articulate Aline's differentiation in the senior living technology market
• Partner with Product, Sales, and Customer Success to ensure brand integrity at every stage of the customer journey
• Public Relations
• Protect and advance Aline's reputation through consistent, credible external communications
• Develop and execute a proactive PR strategy that builds Aline's category leadership and executive visibility
• Manage earned media, press releases, story pitching, and rapid-response communications
• Own relationships with key industry analysts and senior living-specific research firms (ie, NIC, LeadingAge)
• Ensure Aline is appropriately included in relevant market reports and evaluations that influence buyer decisions

Requirements

• 5-8 years of progressive B2B marketing experience with a strong foundation in brand, communications, or corporate marketing
• Proven track record owning brand strategy and PR for a high-growth SaaS company
• Familiarity with SEO/AEO best practices and content-driven organic growth strategies
• Strong editorial instincts; you know what makes a compelling story and how to tell it across formats and audiences
• Exceptional written and verbal communication skills
• Experience in a PE-backed or high-growth environment preferred
• Senior living, healthcare technology, or vertical SaaS experience a plus but not required
• Highly collaborative; you build trust across functions and bring people along rather than operating in a silo
• Creative and strategic in equal measure; you can zoom out to set direction and zoom in to execute with precision