Responsibilities

• Develop and execute an enterprise influencer strategy aligned with Amgen’s corporate affairs, reputation and business priorities.
• Identify, assess and cultivate relationships with credible influencers, creators, patient advocates, health professionals and other third-party voices relevant to priority audiences and narratives to authentically amplify external engagement initiatives.
• Advise senior stakeholders on influencer opportunities, emerging trends, reputational considerations and recommended courses of action.
• Partner with media relations, social, digital, advocacy and product communications teams to integrate creator engagement into broader communications strategies.
• Establish clear engagement standards, scalable processes, playbooks and governance models for influencer engagement across the enterprise that support transparency, business priority alignment, appropriate disclosure and compliance with applicable laws, regulations and company policies.
• Leverage creator discovery, social listening, media intelligence and analytics tools to inform sourcing, program design and reporting.
• Help shape event strategies that bring together media and influential third-party voices to increase the visibility and impact of Amgen’s priority stories.
• Maintain a strong understanding of digital culture, emerging platforms, creator trends and audience behavior to identify new opportunities and potential risks.
• Translate campaign performance data into clear insights and recommendations that improve future strategies and investments.

Requirements

• Doctorate degree and 2 years of experience in social media, digital communications, marketing, corporate communications, or related field
• OR Master’s degree and 4 years of experience in social media, digital communications, marketing, corporate communications, or related field
• OR Bachelor’s degree and 6 years of experience in social media, digital communications, marketing, corporate communications, or related field
• OR Associate’s degree and 10 years of experience in social media, digital communications, marketing, corporate communications, or related field
• OR High school diploma / GED and 12 years of experience in social media, digital communications, marketing, corporate communications, or related field

Preferred

• 8+ years of experience developing creator or influencer programs within biotechnology, pharmaceuticals, another highly regulated industry or a leading communications agency.
• Demonstrated ability to build trusted external relationships and manage complex partnerships from strategy through execution.
• Highly self-directed and proactive, with demonstrated ability to independently identify opportunities, develop recommendations and drive complex workstreams forward.
• Strong knowledge of creator discovery platforms, social analytics tools, media intelligence platforms and campaign measurement methodologies.
• Experience with creator contracts, compensation models, content licensing, usage rights and disclosure requirements.
• Exceptional writing skills, including the ability to develop clear, compelling and precise creative briefs.
• Sound strategic judgment and the ability to balance innovation, opportunity and reputational risk.
• Proven ability to manage agencies, budgets and multiple workstreams in a fast-paced environment.
• Excellent communication, collaboration and presentation skills, including the ability to influence senior stakeholders.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies