Responsibilities

• Own Influencer Marketing: Set the overall strategy, goals, budget, and operating plan for influencer and creator marketing at OpenArt.
• Build a Scalable Growth Channel: Develop a repeatable creator acquisition engine that can scale while maintaining strong CAC, conversion, revenue, and ROI.
• Build the Creator Portfolio: Determine which creator segments, platforms, geographies, and partnership models OpenArt should invest in and continuously optimize the portfolio.
• Develop Strategic Creator Relationships: Build deep, long-term relationships with high-impact creators, managers, agencies, and other key players in the creator ecosystem.
• Create Breakout Campaigns: Develop creator-led campaigns and concepts that feel authentic to creators and their audiences while delivering measurable business results.
• Own Budget and Performance: Allocate spend across creators and platforms, measure results rigorously, and continuously shift investment toward the highest-performing opportunities.
• Build Long-Term Programs: Turn successful partnerships into recurring sponsorships, ambassadors, affiliates, and other durable creator relationships.
• Develop New Growth Models: Experiment with new platforms, creator segments, compensation structures, affiliate models, content formats, and partnership approaches.
• Partner Across OpenArt: Work closely with Growth, Product Marketing, Social, Community, Brand, Creative, and Product teams to integrate creators into major launches and campaigns.
• Build the Function: Establish the processes, technology, measurement systems, and operating cadence needed to scale influencer marketing globally.

Requirements

• 5+ years of experience in influencer marketing, creator marketing, or closely related roles, with a track record of owning and scaling influencer marketing as a meaningful growth channel
• Experience setting influencer strategy and owning significant budgets, not simply executing individual campaigns
• Deep understanding of the creator ecosystem and how creators build audiences, produce content, monetize, and make partnership decisions
• Strong experience sourcing, evaluating, negotiating, and managing creator partnerships end to end
• Demonstrated ability to connect influencer investments to business outcomes, including acquisition, conversion, CAC, revenue, and ROI
• Strong understanding of both performance-driven and brand-driven creator marketing
• Experience building long-term creator relationships, not just transactional one-off sponsorships
• Strong creative judgment and ability to recognize creators, content, and formats with breakout potential
• Strong analytical capabilities and comfort making portfolio and budget decisions based on performance data
• Experience managing people, agencies, or external partners, with the ability to build and lead a team as the function scales

Preferred

• Experience building or substantially scaling an influencer marketing function from an early stage
• Existing relationships with top creators, creator managers, talent agencies, and creator networks
• Deep experience with YouTube and other long-form creator ecosystems
• Experience with affiliate, ambassador, referral, or performance-based creator programs
• Experience in AI, consumer subscription, creator tools, consumer technology, or creative software
• Experience scaling creator programs internationally