Responsibilities

• Lead the development and execution of comprehensive go-to-market strategies across New York Life's Protection Solutions portfolio, including Life Insurance, Individual Disability Insurance, and Long-Term Care Insurance.
• Serve as a senior strategic marketing partner and thought partner to Protection Solutions leadership, product teams, and sales and distribution partners, bringing a strong marketing perspective to business priorities, growth opportunities, and go-to-market decisions.
• Translate business and product priorities into integrated marketing strategies and programs designed to increase awareness, engagement, consideration, and sales across New York Life's protection solutions.
• Develop compelling product positioning, messaging, value propositions, and consumer-facing collateral that simplify complex protection concepts, articulate New York Life's differentiated value, and help consumers understand how protection solutions address important financial needs.
• Develop and execute targeted, integrated marketing campaigns across appropriate channels and audience segments, leveraging consumer insights, financial needs, life events, and other relevant segmentation opportunities.
• Partner closely with product teams on new product launches, product enhancements, pricing or feature changes, and other key business initiatives, developing the marketing strategy and driving a coordinated approach from planning through market activation.
• Collaborate with sales and distribution partners to understand field needs and develop marketing programs, content, tools, and sales enablement strategies that help drive product adoption and support productive client conversations.
• Bring a strong consumer, market, and competitive perspective to the business, using consumer insights, category trends, competitive activity, and emerging marketing practices to identify opportunities and inform marketing recommendations.
• Partner across Marketing and with product, sales, distribution, digital, legal, compliance, analytics, and other cross-functional teams to drive initiatives from strategy through execution, ensuring programs are aligned to business priorities and effectively delivered.
• Establish clear objectives and measures of success for key marketing initiatives, using performance data and insights to optimize programs, inform future strategies, and demonstrate business impact.

Requirements

• 10+ years of marketing experience, with significant experience in financial services, insurance, or another complex and highly regulated industry.
• Experience in life insurance marketing strongly preferred; experience across life insurance, disability insurance, long-term care insurance, or other protection-oriented financial products is highly desirable.
• Demonstrated experience developing and executing go-to-market strategies for financial products, including product launches, campaigns, positioning, messaging, and ongoing product marketing.
• Strong understanding of consumer marketing, with experience developing targeted campaigns, content, collateral, positioning, and value propositions that make complex products understandable, relevant, and compelling.
• Experience partnering closely with product management, sales, and distribution organizations, with a strong understanding of how marketing can support consumer engagement, sales effectiveness, and business growth.
• Proven ability to operate as a senior individual contributor, independently owning complex initiatives and building strong relationships with and influencing senior leaders and cross-functional stakeholders in a matrixed organization.
• Strong strategic and analytical skills, with the ability to use consumer insights, market intelligence, competitive information, and performance data to inform marketing strategies and connect marketing activity to measurable business outcomes.
• Excellent written and verbal communication skills, with the ability to simplify complex financial concepts and develop clear, compelling, audience-focused messaging.
• Strong project management and organizational skills, with the ability to manage multiple priorities and drive work from strategy through execution with a high degree of independence, initiative, judgment, and accountability.
• Bachelor's degree in marketing, business, communications, finance, or a related field. MBA preferred.

Benefits

• Our Benefits We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site .