Marketing Programs Manager

Indianapolis, IN (Unknown)

$105K/yr – $115K/yrMid Level5+ years exp

Posted 2 days ago

Job Summary

Own and optimize the Marketing Programs lifecycle, from planning and cross-functional program governance to performance measurement and digital/customer initiatives.

  • Lead planning and governance of marketing programs aligned to business priorities
  • Drive cross-functional execution, channel strategies, and event coordination
  • Monitor KPIs, budgets, and performance, proposing resource allocation adjustments

Job Description

Responsibilities

  • Marketing Planning & Program Management
  • Manage the annual and quarterly marketing roadmap, aligning initiatives with business priorities.
  • Translate strategic objectives into actionable programs with defined milestones, responsibilities, and timelines.
  • Coordinate cross-functional marketing initiatives, identifying dependencies, potential risks, and opportunities for improvement.
  • Develop marketing-channel strategies, including trade shows, industry sponsorships, and other initiatives.
  • Partner with appropriate support resources to coordinate event execution while maintaining strategic oversight.
  • Performance Measurement, Budgets & Governance
  • Develop and maintain marketing KPIs, dashboards, and performance reports for leadership.
  • Track marketing budgets, commitments, and program-level expenditures.
  • Establish clear objectives, target audiences, follow-up processes, and success measures for major marketing investments.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent experience.
  • Five (5) or more years of experience in marketing programs, marketing operations, project management, or a related discipline.
  • Strong analytical, organizational, and program-management skills.
  • Experience developing performance reports or dashboards and presenting insights to leadership.
  • Experience managing budgets, vendors, timelines, and cross-functional stakeholders.
  • Ability to establish processes, manage competing priorities, and drive accountability without direct authority.
  • Strong communication and collaboration skills.

Preferred

  • Experience with Salesforce or other CRM platforms.
  • Experience developing trade show portfolio strategies and measuring event performance.
  • Experience in a multi-location, multi-brand, or acquisition-oriented organization.
  • Familiarity with website management, SEO, online reputation management, and marketing automation.
  • Experience partnering with Finance and Sales Operations teams.

Benefits

  • Weekly pay
  • Paid Time Off & Health Benefits
  • Growth & Development within the company
  • 401(k) with a 4% company match

Salaries

Posted range

$105K/yr – $115K/yr

Taken straight from the job posting.

Marketing Project Management median pay in the United States

$90K/yr

Most pay falls between $73K and $109K. Based on 502 salaries.

See all The Townsend Corporation salaries

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Marketing Programs Manager

The Townsend Corporation · Indianapolis, IN · Unknown