Marketing Program Manager, Digital and CRM

Responsibilities

• CRM & Email Marketing Automation
• Support the rollout and ongoing operations of our new CRM platform.
• Map customer lifecycle journeys, configure audience segmentations, and build automated email nurture sequences.
• Coordinate email campaign deployment, monitor lifecycle performance, and continuously optimize open and conversion rates.
• Website Management & Organic Strategy (SEO / AEO):
• Execute ongoing website content updates and maintain technical SEO hygiene.
• Optimize site assets for traditional search rankings (SEO) as well as emerging AI answer engines (ChatGPT, Perplexity, Gemini) to keep ATG visible in conversational discovery.
• Paid & Display Campaign Support:
• Manage campaign schedules, route ad creative, and track campaign timelines across paid search, display, and digital ad channels.
• Maintain tracking tags, UTM links, and analytics reports to measure campaign ROI.

Requirements

• Strong communication skills, both written and verbal, with a creative flair for content development
• Familiarity with design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva
• Strong analytical skills with the ability to use data to make informed decisions
• Ability to manage multiple projects simultaneously and work in a fast-paced environment
• Self-motivated and proactive, with the ability to take ownership of tasks and drive results
• Must reside within driving distance of ATG dealership facilities in MA, VT, or NH to support periodic in-person meetings and local initiatives.

Preferred

• Bachelor’s degree with concentration in Marketing, Communications, or related field preferred

Benefits

• FULL BENEFITS DAY ONE
• Medical, dental and vision insurance
• Short and Long Term Disability - Company paid
• Life Insurance - Company paid
• Paid time off - 15 days* during first year (*prorated to hire date)
• Paid holidays - 7 per year
• 401K with 4% match
• Culture
• Career advancement opportunities
• Company training programs