Marketing Program Manager

Responsibilities

• Develop innovative, cross-functional marketing programs and campaigns that elevate the organization’s brand reputation and create top-line demand for product offerings and services.
• Oversee and directly manage a plurality of marketing projects of varying scope, size and complexity, doing so on behalf of an assigned line of business or brand program accountability.
• Responsible for the development of sales and promotional campaigns in support of annual brand objectives, prioritizing field-driven marketing initiatives and supporting regional leadership initiatives and growth goals.
• Work with and manage creative agencies, third-party vendors and other suppliers, maximizing outside skills and resources while minimizing financial outlays to bring insight and expertise to marketing projects and plans.
• Monitor and evaluate the financial aspects of marketing strategy and tactics, such as budgets, expenditures, research and development appropriations, and return-on-investment.
• Responsible for advocating and promoting the Columbia brand promise and messages throughout the company and fostering a culture of living and owning the brand message.
• Demonstrates compliance with all bank regulations for assigned job function and applies to designated job responsibilities – knowledge may be gained through coursework and on-the-job training. Keeps up to date on regulation changes.
• Follows all Bank policies and procedures, compliance regulations, and completes all required annual or job-specific training.
• Maintain a working knowledge of Bank's written policies and procedures regarding Bank Secrecy Act, Regulation CC, Regulation E, Bank Security and other regulations as applicable to this job description.
• May be asked to coach, mentor, or train others and teach coursework as subject matter expert.

Requirements

• 7-10 years of marketing, strategy development, project management, or brand management experience required
• Banking experience preferred
• Working knowledge of marketing strategies and banking services and products.
• Advanced project management and matrix management oversight skills, with the ability to establish processes and project timelines to ensure delivery of sophisticated, multi-faceted marketing communication tactics and initiatives.
• Proven ability to develop effective advertising and media recommendations across traditional and non-traditional media channels, utilizing media budgets of varying size and scope.
• Occasional travel may be required

Benefits

• We are proud to offer a competitive total rewards package including base wages and comprehensive benefits.
• eligible associates comprehensive healthcare coverage (medical, dental, and vision plans), a 401(k)-retirement savings plan with employer match for qualifying associate contributions, an employee assistance program, life insurance, disability insurance, tuition assistance, mental health resources, identity theft protection, legal support, auto and home insurance, pet insurance, access to an online discount marketplace, and paid vacation, sick days, volunteer days, and holidays.
• Benefit eligibility begins the first day of the month following the date of hire for associates who are regularly scheduled to work at least thirty hours weekly.