Marketing Performance Analyst (On-site)

Responsibilities

• Campaign Performance Tracking: Create and implement templates and collection tools to track and analyze marketing campaign performance.
• Campaign Performance Tracking: Develop and implement data-driven strategies to optimize marketing campaigns
• Customer Segmentation: Assist the marketing team in segmenting target markets.
• Customer Segmentation: Extract data and create strategies for targeted marketing campaigns.
• Customer Segmentation: Improve the accuracy of direct mail campaigns through detailed segmentation of customers and prospects.
• Ad Hoc Analysis and Research: Perform ad hoc analytical requests and research projects for internal stakeholders.
• Ad Hoc Analysis and Research: Assist in execution of OEM excellence programs including but not limited to data clean-up projects, and ensuring customer data abides by OEM standards.
• Ad Hoc Analysis and Research: Undertake special projects as assigned by management.
• Customer and Market Analysis: Analyze internal and external customer and market information.
• Customer and Market Analysis: Conduct competitive research, industry opportunity forecasting, future facility opportunity/analysis, and/or sales coverage analysis in support of business initiatives.

Requirements

• Bachelor’s degree in Marketing, Statistics, Data Science, or other related field.
• Proven experience in data analysis, with a track record of success in a team environment.
• Ability to work onsite in Bloomington, MN
• Proficiency in Microsoft Excel, Access, Power BI, and HubSpot (preferred).
• Experience with marketing analytics tools and techniques, including web analytics, Google analytics, and CRM tools (HubSpot experience is a plus but not required).
• Experience with tools for tracking campaign effectiveness, market segmentation, predictive analysis, and project management.
• Strong analytical skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Excellent communication and interpersonal skills.
• Self-starter with the ability to work independently and collaboratively.

Preferred

• HubSpot (preferred)

Benefits

• Health, Dental, Vision and Life Insurance
• 15 days of PTO your first year, accrual starts day 1
• 9 paid holidays
• 401(k) plan with company contribution and match
• HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
• Short-Term and Long-Term Disability Insurance, FSA & EAP
• Paid Parental Leave & Funeral Leave
• Fitness membership discount
• Education Assistance