Marketing Partnership Manager

Responsibilities

• Partner with Corporate Marketing to develop and execute multi-state marketing and growth strategies supporting Medicare Advantage enrollment, engagement, and retention.
• Bring market intelligence, partner insights, competitive trends, and growth opportunities to Corporate Marketing and leadership.
• Support the activation of corporate brand, messaging, campaigns, events, and marketing programs within local markets.
• Help translate the organizations value-based care model, clinical capabilities, and value proposition into compelling market and partner messaging.
• Identify opportunities to expand awareness and engagement among Medicare-eligible seniors, caregivers, providers, brokers, and community organizations.
• Build and manage strategic relationships with Medicare Advantage health plans, brokers, providers, community organizations, and other growth partners.
• Serve as a key marketing liaison between external partners, market leadership, and Corporate Marketing.
• Identify and develop co-marketing, educational, community outreach, and business growth opportunities with strategic partners.
• Partner with Corporate Marketing on health plan and broker communications, sales enablement, presentations, campaigns, and other partner-facing resources.
• Support broker education and engagement to strengthen awareness, referrals, and market penetration.

Requirements

• Bachelors degree in Healthcare, Marketing, Communications, Business, Healthcare Administration, or related field.
• 5+ years of healthcare marketing, strategic partnerships, business development, communications, or related experience.
• Demonstrated experience in  value-based care marketing and/or Medicare Advantage.
• Experience working with health plans, brokers, providers, or healthcare partners.
• Strong understanding of the Medicare Advantage and senior healthcare marketplace.
• Experience supporting multi-market or multi-state growth initiatives.
• Exceptional relationship management, communication, presentation, and collaboration skills.
• Ability to operate strategically while driving market-level execution.
• Ability to work effectively within a centralized Corporate Marketing model.

Preferred

• Senior-focused healthcare, risk-bearing provider organization, ACO, MSO, physician group, or other value-based care experience.
• Medicare Advantage growth, enrollment, retention, or broker engagement.
• Health plan co-marketing or strategic partnership development.
• Knowledge of Medicare Advantage marketing and compliance requirements.
• CRM proficiency preferable Salesforce