Responsibilities

• Own the marketing requirements for the Salesforce CRM implementation — data model, lead/contact objects, campaign tracking, and integration readiness
• Lead the evaluation, selection, and implementation of a marketing automation platform fully integrated with Salesforce
• Rationalize and build the full MarTech stack from first principles; identify the right tools for today and future needs, including AI-powered solutions
• Actively evaluate and pilot AI tools across the stack and operationalize what works
• Design and enforce data hygiene standards across the database: deduplication, enrichment, lifecycle stage management, GDPR/CAN-SPAM/CCPA compliance
• Build lead scoring models, segmentation frameworks, and audience definitions powering downstream targeting
• Build the marketing reporting infrastructure from scratch: dashboards for pipeline contribution, MQLs, channel ROI, funnel velocity, and CAC trends
• Define and document shared marketing-sales definitions for MQL/SQL/opportunity stages; align with Sales Ops and Finance
• Own multi-touch attribution modeling and immediate insight when paid channels are turned on
• Deliver regular performance insights in weekly, monthly, and quarterly reviews with marketing leadership
• Identify opportunities to apply AI-driven analytics to surface signals faster than manual reporting
• Build, QA, and deploy demand generation campaigns across channels; expand to paid digital as foundation matures
• Evaluate intent and review platforms (G2, 6sense, Demandbase) as the program matures
• Develop operational playbooks and templates for speed and consistency; automate repeatable work with AI
• Own the integrated campaign calendar across email, content, and events
• Partner with Sales to own the lead lifecycle end to end — routing rules, SLAs, follow-up tracking
• Serve as the primary liaison between Marketing, Sales, RevOps, IT, and Finance on systems and pipeline reporting
• Establish onboarding and career development paths for future hires
• Facilitate alignment on lead definitions, SLAs, handoffs, and funnel accountability
• Champion operational excellence with documented processes, QA, and measurement leadership

Requirements

• Must be US Citizen
• 5+ years in Marketing Operations, Revenue Operations, or blended MOps/demand gen at a B2B SaaS with demonstrated end-to-end systems/builds
• Hands-on MAP experience (HubSpot, Marketo, Pardot) and platform selection is a plus
• Proficiency in Salesforce CRM with campaign influence and CRM/MAP integration; Salesforce implementation experience preferred
• Proven ability to build marketing attribution models and funnel dashboards from scratch
• Strong data orientation: SQL or advanced Excel; comfortable with BI tools (Looker Studio, Tableau, Power BI)
• Hands-on use of AI tools in a professional marketing context
• Clear point of view on AI in marketing operations with proactive recommendations
• Track record of ownership in ambiguous, high-growth environments
• Experience partnering with Sales and RevOps on lead handoff processes, MQL criteria, and pipeline reporting
• Direct hands-on paid media experience (LinkedIn, Google Ads)
• Excellent project management with multiple concurrent workstreams
• Strong communication translating technical concepts to business insights

Preferred

• Experience building or managing a small team (1–3 people)
• Familiarity with ABM platforms (6sense, Demandbase, Terminus)
• Experience with data enrichment tools (ZoomInfo, Clearbit, Apollo)
• SQL or data warehouse querying (Snowflake, BigQuery)
• Background in law enforcement tech, public safety, or investigations software