Marketing Operations & Systems Coordinator - Build Reliable Marketing Execution Systems at Fringe Sport | Austin, TX | $50K/mo – $70K/mo

Fringe Sport

Marketing Operations & Systems Coordinator - Build Reliable Marketing Execution Systems

Austin, TX (Hybrid)

$50K/mo – $70K/moMid LevelFull time

Posted 4 months ago

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Job Summary

Drive marketing execution systems for a DTC brand, focusing on Shopify PDPs, cross-channel campaigns, and repeatable automation.

Own the end-to-end marketing execution calendar and on-time launches.
Must-have: Shopify/ecommerce experience and campaign coordination.
Standout: AI-assisted workflows to cut manual work and accelerate delivery.

Job Description

Responsibilities

Maintain the marketing execution calendar and ensure campaigns launch on schedule
Coordinate marketing initiatives across email, paid media, creators, and product launches
Ensure marketing projects move from planning to execution without operational breakdowns
Maintain and optimize Shopify product pages (PDPs)
Ensure product launches and website merchandising align with campaign plans
Identify opportunities to improve product page conversion and product storytelling
Monitor Shopify, analytics, SEO, and marketing tool integrations
Identify and resolve marketing system or tracking issues quickly
Ensure marketing data accurately reflects campaign performance
Use AI tools (GPT and others) to accelerate marketing execution
Experiment with AI workflows to improve marketing productivity
Build repeatable systems that reduce manual marketing work
Document marketing workflows and execution processes
Identify operational bottlenecks and propose improvements
Continuously improve how marketing execution is organized and managed

Requirements

Experience working with Shopify or ecommerce platforms
Experience coordinating marketing campaigns, launches, or projects
Familiarity with marketing analytics, tracking, and marketing tools
Experience using AI tools to improve workflows or productivity
Experience working with DTC brands doing $20M+ in annual revenue

Preferred

Experience with marketing systems integrations and automation
Familiarity with conversion optimization or behavioral marketing
Experience coordinating creator or affiliate programs
Personal interest in strength training or fitness culture

Fringe Sport

Our business in short:Solid gear at a great price with world-class customer serviceMission statement: To increase the health of people in the US by providing the specialized gear they need at a low price with fast fulfillment and world-class customer service To build Austin, Texas (our home) into a world-renowned mecca for physical fitness and physical culture

Founded in 2010

Austin, Texas, USA

16 employees (2 in marketing)

www.fringesport.com