Marketing Operations Strategist

St. Louis, MO (On-site)

$90K/yr – $110K/yrMid Level5+ years expFull time

Posted 3 weeks ago

Job Summary

Own the end-to-end marketing operations that drive demand and revenue by steering campaigns, tech stack, customer lifecycle, website optimization, and analytics.

  • Lead generation & campaign optimization
  • Tech stack management & automation
  • Lifecycle marketing & insights

Job Description

Responsibilities

  • Demand Generation & Campaign Performance: Develop, execute, and optimize marketing strategies and campaigns that generate qualified demand and contribute to revenue growth
  • Marketing Technology & Automation: Manage marketing platforms, CRM integrations, automation, workflows, data governance, and emerging technology, including AI
  • Customer Journey & Lifecycle Marketing: Build segmentation, nurturing, email, SMS, lead scoring, and lifecycle strategies that create more relevant customer experiences
  • Website Performance & Conversion: Use customer behavior and performance data to improve SEO, landing pages, lead capture, A/B testing, and conversion
  • Analytics, Attribution & Business Insights: Build reporting, analyze performance, understand what's driving results, and translate data into recommendations the business can act on

Requirements

  • 5+ years of experience in marketing operations, demand generation, digital marketing, marketing analytics, or a related field
  • High school diploma required; Bachelor's degree in Marketing, Business, Analytics, or a related field preferred
  • Strong working knowledge of marketing technology, CRM platforms, marketing automation, analytics, attribution, and digital marketing
Woodard Cleaning & Restoration logo

Woodard Cleaning & Restoration

4.3 Glassdoor

Woodard is the largest independently-owned cleaning and restoration company servicing the St. Louis area. We've had the most capable employees helping people get back to their lives for the last 75 years! We’re honored to carry on the incredible standards set by Earl and Nancy Woodard, when they first opened our doors in 1946.Today, Woodard Cleaning & Restoration continues to be family-owned-and-operated, staying true to those same virtues instilled the day we took our first phone call. Justin Woodard, grandson of Earl and Nancy Woodard, is now calling the shots!We are now a team of more than 200 strong, with impeccably-trained employees across several service lines. Utilizing a 100-vehicle fleet, we’re equipped to handle all of your furniture, carpet, and rug cleaning needs, along with water, fire, and smoke restoration projects, not to mention start-to-finish reconstruction work. Our valued customers include homeowners in the St. Louis area, as well as commercial businesses and institutions across the Midwest. Holding multiple industry certifications, recognitions, and awards, Woodard maintains the leadership position in carpet and rug cleaning as well as restoration services.Over the past several years, we’ve charted steady growth, partly due to our ongoing commitment to business development, but also because of our commitment to put customers first. Our customers are loyal to us because we provide the kind of customer service you’re simply not used to receiving anymore. New customers hear about our commitment and seek us out because of it; and for that, we thank you.

Founded in 1946
St Louis, Missouri, USA
163 employees (19 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$90K/yr – $110K/yr

Taken straight from the job posting.

The middle of this range ($100K) is 5% below the median base salary for Marketing Operations Manager roles in the United States ($105K).

Marketing Operations Manager median pay in the United States

$105K/yr

Most pay falls between $90K and $119K. Based on 163 salaries.

See all Woodard Cleaning & Restoration salaries

Marketing Team

Marketing Team Size
7 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.7K
Monthly Google Ads Budget
$51.7K
Traffic Source Mix
Search
29.8%
Direct
25.5%
Referral
6.6%
Social
6.8%
Paid
13.7%

Headcount Trend

Current headcount: ~163
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Marketing Operations Strategist

Woodard Cleaning & Restoration · St. Louis, MO · On-site