Marketing Operations Strategist

Responsibilities

• Track and analyze marketing KPIs, lead performance, cost per lead, conversion trends, budgets, and ROI.
• Assist with annual, quarterly, and monthly marketing budgets and forecasts.
• Monitor performance against goals and identify gaps, trends, risks, and opportunities.
• Create and help execute marketing strategies that support company growth and lead generation.
• Work with leadership to create strategies for new markets, services, campaigns, and growth opportunities.
• Manage projects and ensure team members, agencies, and vendors meet expectations.
• Review performance data and create recommendations and action plans, not simply reports.
• Collaborate with Sales, Operations, Finance, and leadership to understand how marketing impacts the business.
• Help establish and maintain KPIs, scorecards, processes, budgets, and accountability systems.
• Build relationships with agency partners, media representatives, and vendors to improve performance and ROI.

Requirements

• Strong with numbers, data, analysis, forecasting, and problem-solving.
• Understands that successful marketing is measured by business outcomes, not just clicks, impressions, or creative output.
• Can evaluate performance data and ask both "Why?" and "What should we do next?"
• Comfortable making recommendations backed by data.
• Wants to help create better systems, smarter decisions, and stronger results.
• Can balance strategic thinking with hands-on execution.
• Hold yourself and others accountable to measurable goals.
• Want to understand how Marketing, Sales, Operations, and Finance work together.
• Have the ambition to grow into a larger marketing leadership role.

Benefits

• Medical
• Dental
• Vision
• Life
• Disability
• Aflac
• Matching 401(k)
• Paid Time Off