Marketing Operations Specialist (TN)

Nashville, TN (On-site)

$60K/yr – $100K/yrMid Level3+ years expFull time

Posted 4 months ago

Job Summary

Own the AI powered marketing ops stack by designing, building, and integrating automated AI tools and workflows that cut manual work and speed up campaigns.

  • Build and scale AI tools and pipelines for content, data processing, and campaign tasks, with HubSpot integration as a core link.
  • Partner with specialists to identify high impact automation across email, content, reporting, and campaign management.

Job Description

Responsibilities
  • Design, build, and maintain AI-powered tools, automations, and workflows that support the Marketing team’s digital marketing operations
  • Develop and refine prompts, agents, and pipelines using large language models (LLMs) to automate content creation, data processing, and campaign tasks
  • Integrate AI tools with existing marketing platforms, including HubSpot, to streamline workflows and reduce manual effort
  • Prototype and test new AI applications, evaluating performance and iterating based on team feedback and business outcomes
  • Partner with digital marketing specialists to identify high-impact automation opportunities across email, content, reporting, and campaign management
  • Build and manage AI-assisted content generation workflows that maintain brand voice, quality standards, and client expectations
  • Monitor and maintain deployed AI tools, troubleshooting issues and ensuring reliability across production environments
  • Research and evaluate emerging AI models, platforms, and frameworks to inform the team’s technology roadmap
  • Document AI tools and processes to support team adoption, training, and knowledge transfer
  • Ensure responsible and ethical use of AI in all tools and workflows, including data privacy and quality control standards
Requirements
  • 3+ years of experience building AI tools, automations, or applications using large language models or machine learning frameworks
  • Proficiency in prompt engineering, AI agent development, and LLM-based workflow design
  • Hands-on experience with AI platforms and APIs such as OpenAI, Anthropic, or comparable providers
  • Ability to work in a fast-paced, demanding environment with rapidly changing priorities while maintaining strong attention to detail
  • Excellent communication skills – written and verbal, with the ability to explain AI concepts clearly to non-technical stakeholders
  • Ability to provide excellent customer service skills to our internal clients
  • Experience integrating AI tools with third-party platforms via APIs or automation tools (e.g., HubSpot, Zapier, Make)
Preferred
  • Familiarity with JavaScript for scripting and tool development is a plus
  • Commercial real estate knowledge or experience is a plus
Benefits
    In-office position
    • In-office position in Nashville, TN.
    Matthews™ logo

    Matthews™

    Matthews is a global real estate development company with projects spanning four continents. For over 30 years, Matthews has delivered every aspect of development, from securing investment and providing advisory services to managing construction and long-term operations.Since 1994, Matthews has built its reputation on a handshake approach guided by four core values: do the right thing, build partnerships that last, create long-term value, and thrive in complexity.Matthews operates across four regions (North America, Europe, the Middle East and Africa) and includes five specialized divisions: Matthews Hospitality, Matthews West, Matthews Energy, Matthews Switzerland, and Inspire Dallas.

    Founded in 1994
    Lewisville, Texas, USA
    101 employees (5 in marketing)

    Salaries

    Posted range

    $60K/yr – $100K/yr

    Taken straight from the job posting.

    The middle of this range ($80K) is in line with the median base salary for Marketing Operations Specialist roles in the United States ($80K).

    Marketing Operations Specialist median pay in the United States

    $80K/yr

    Most pay falls between $70K and $88K. Based on 82 salaries.

    See all Matthews™ salaries

    Marketing Team

    Marketing Team Size
    3 (3% of company)
    Marketing Roles Posted (Last 30 Days)
    1

    Traffic Signals

    Monthly Visitors
    7K
    Traffic Source Mix
    Search
    39.1%
    Direct
    24.9%
    Referral
    7.8%
    Social
    6.2%
    Paid
    8.9%

    Headcount Trend

    Current headcount: ~101
    Matthews™ logo

    Marketing Operations Specialist (TN)

    Matthews™ · Nashville, TN · On-site