Marketing Operations Specialist, Principal

San Diego, CA (Hybrid)

$138K/yr – $233K/yrSenior LevelFull time

Posted 7 weeks ago

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Job Summary

compliant communications ownership for regulated member-facing and B2B messaging with cross-team governance and California-wide impact.

  • Compliance-driven: ensure on-brand and high-quality member experiences in regulated communications.
  • Governance and collaboration: work with a team to protect client satisfaction and retention for Blue Shield members.
  • Reporting line and accountability: report to the Sr. Manager, Communication Governance to align governance and execution.

Job Description

Responsibilities

  • Develop and deploy member-facing and B2B communications that are regulated and/or operational.
  • Ensure all member-facing communications are compliant, on-brand, and support a quality member experience.
  • Collaborate with a team of communicators dedicated to driving key client satisfaction and retention of Blue Shield members located throughout California.
  • The Marketing Communications Principal will report to the Sr. Manager, Communication Governance.
Blue Shield of California logo

Blue Shield of California

Blue Shield of California strives to create a healthcare system worthy of its family and friends that is sustainably affordable. The health plan is a tax paying, nonprofit, independent member of the Blue Shield Association with nearly 6 million members, over 7,500 employees and more than $25 billion in annual revenue. Founded in 1939 in San Francisco and now headquartered in Oakland, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare healthcare service plans in California. The company has contributed more than $60 million to Blue Shield of California Foundation in the last three years to have an impact on California communities. For more news about Blue Shield of California, please visit news.blueshieldca.com.

Founded in 1939
Oakland, California, USA
7.9K employees (335 in marketing)

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$1.7M
Traffic Source Mix
Search
27.7%
Direct
64.6%
Referral
6.9%
Social
0.2%
Paid
0.5%

Headcount Trend

Current headcount: ~7.9K

Marketing Team

Marketing Team Size
267 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

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