Responsibilities

• Performance Measurement
• - Develop, maintain, and enhance marketing dashboards, scorecards, reports, and recurring KPI reporting across marketing channels, campaigns, and programs. - Measure and analyze campaign performance, promotional results, sales lift, customer engagement, redemption, conversion, loyalty activity, and return on marketing investment. - Analyze customer, campaign, loyalty, sales, and channel data to identify trends, opportunities, risks, and areas requiring attention. - Translate complex data and analytical findings into concise business insights, recommendations, and presentations for Marketing leadership and executive management. - Establish standardized measurement frameworks, KPI definitions, reporting methodologies, and performance benchmarks. - Develop consistent post-campaign reporting and recap processes to evaluate results and identify opportunities for future improvement. - Monitor performance against established objectives and proactively identify significant variances or trends.
• Business Intelligence & Reporting
• - Provide timely and accurate reporting to support marketing planning, business reviews, and executive decision-making. - Develop reporting tools and dashboards that improve visibility into marketing performance and business results. - Ensure data used in reporting is accurate, consistent, and appropriately interpreted. - Identify opportunities to automate recurring reports and improve the efficiency of data collection, analysis, and reporting processes. - Maintain documentation of reporting processes, KPI definitions, data sources, and measurement methodologies. - Partner with internal stakeholders to identify reporting needs and develop practical solutions.
• Cross-Functional Partnership
• - Partner with Campaign Strategy, Content, Loyalty, Digital, Merchandising, Finance, Operations, and other departments to align marketing objectives, data requirements, reporting, and performance expectations. - Work with cross-functional teams to establish measurable objectives and appropriate KPIs for marketing programs. - Collaborate with Finance and other business partners to validate marketing results, promotional performance, and financial impacts. - Support Marketing leadership with data and analysis for business cases, strategic initiatives, investment decisions, and vendor evaluations. - Build effective working relationships with internal stakeholders and external marketing partners.
• Marketing Budget & Vendor Management
• - Track the Marketing budget, committed spend, invoices, actual expenditures, and remaining budget to improve financial visibility and forecast accuracy. - Maintain accurate reporting of marketing expenditures and commitments. - Partner with Finance to identify variances, reconcile expenditures, and support budget forecasting. - Support vendor performance reviews by analyzing deliverables, results, spending, and performance against agreed-upon objectives. - Provide data and analysis to support vendor evaluations, business cases, contract discussions, and investment recommendations.
• Marketing Operations & Communications
• - Coordinate selected internal and store-facing marketing communications, ensuring information is accurate, clear, consistent, and delivered in a timely manner. - Support the development and improvement of marketing processes, workflows, calendars, and operating procedures. - Identify process gaps and opportunities to improve efficiency, accountability, communication, and visibility across Marketing. - Develop and maintain documentation, templates, reporting standards, and processes that support consistent execution. - Assist with special projects and strategic initiatives as assigned by the Vice President, Marketing.

Requirements

• Education
• - Bachelor’s degree in Marketing, Analytics, Business, Finance, Economics, or a related field preferred. - Equivalent combination of education and relevant professional experience may be considered.
• Experience
• - Approximately 4–7 years of progressive experience in marketing analytics, business intelligence, marketing operations, customer analytics, financial analysis, or a related discipline. - Experience analyzing marketing, customer, sales, promotional, loyalty, or business performance data. - Experience developing dashboards, scorecards, recurring reports, and executive-level reporting. - Retail, grocery, loyalty, CRM, consumer marketing, or promotional analytics experience preferred.
• Knowledge & Skills
• - Advanced proficiency with Microsoft Excel or comparable spreadsheet and data-analysis tools. - Strong analytical and quantitative skills with the ability to interpret large or complex datasets. - Experience with business intelligence, dashboarding, visualization, CRM, loyalty, or marketing analytics platforms preferred. - Strong understanding of marketing KPIs, campaign measurement, customer engagement, promotional effectiveness, and ROI analysis. - Ability to translate data into clear business insights and actionable recommendations. - Strong attention to detail and commitment to data accuracy. - Excellent organizational and project management skills with the ability to manage multiple priorities and deadlines. - Strong written and verbal communication skills. - Ability to present analytical findings clearly to both technical and non-technical audiences. - Strong interpersonal skills and the ability to work effectively across departments and with external partners. - Demonstrated ability to identify problems, develop practical solutions, and improve processes.