Marketing Operations Specialist

Responsibilities

• Serve as the primary administrator of HubSpot, ensuring data accuracy, consistency, and usability across contacts, companies, and pipeline records.
• Manage CRM governance, audience segmentation, reporting, integrations, and workflow development alongside IT stakeholders.
• Support lead management, pipeline visibility, and business development tracking.
• Provide ongoing training and support to promote widespread adoption and effective utilization across marketing and key stakeholders.
• Build and optimize automated marketing, lead nurture, and client onboarding journeys.
• Develop workflows, lead scoring models, and lifecycle management processes that improve engagement and operational efficiency.
• Identify opportunities to automate manual marketing and business development activities.
• Build and execute email marketing campaigns and marketing automation programs
• Create and optimize landing pages, forms, and conversion paths.
• Manage paid social campaigns and collaborate with external agencies to oversee paid search performance. Help hold agency partners accountable for performance.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in marketing operations, marketing automation, CRM administration, or digital marketing.
• Hands-on experience with HubSpot or similar CRM and marketing automation platform.
• Experience building automated workflows, nurture campaigns, email marketing programs, and landing pages.
• Experience with project management platforms such as Monday.com, Asana, or similar tools.
• Strong analytical, organizational, and problem-solving skills.
• Excellent attention to detail and ability to manage multiple priorities.
• Strong written and verbal communication skills.
• Ability to work a hybrid schedule out of our Lincolnshire, IL headquarters.

Preferred

• HubSpot certifications and experience serving as a HubSpot administrator.
• Experience with Monday.com administration, workflow design, and automation.
• Knowledge of WordPress or other CMS, Google Analytics, Google Tag Manager, and marketing attribution reporting.
• Experience supporting lead management, sales pipeline reporting, and business development initiatives.
• Familiarity with SEO, conversion rate optimization, and paid media performance analysis.
• Experience working in a professional services, consulting, accounting, or other B2B environment.