Marketing Operations Specialist

Responsibilities

• Alongside the Director of Marketing, support HubSpot onboarding and implementation with LSI's implementation partner, including system configuration, user setup, integrations, data migration, and training for Marketing and Sales users.
• Build, own, and maintain LSI's cardiac surgeon database by sourcing, cleansing, de-duplicating, and enriching contacts (cardiac surgeons, cardiac programs, and hospital stakeholders) from trade show leads, training and summit attendees, Sales input, and approved third-party sources.
• Design data standards and segmentation (e.g., specialty, procedure focus, product experience, account, territory, engagement stage) to enable precise targeting for RAM, Mi-CHORD, and COR-KNOT campaigns.
• Serve as HubSpot system administrator: manage workflows, lists, forms, landing pages, user permissions, and data governance; ensure data integrity and consent/opt-out management in line with CAN-SPAM and applicable privacy requirements.
• Build, test, and deploy email campaigns and automated nurture journeys to cardiac surgeons and other healthcare professional (HCP) audiences; manage the send calendar and deliverability.
• Develop email copy and content recommendations for cardiac surgeon communications, grounded in performance data, patient-first outcomes messaging, and approved product claims; as applicable route content through LSI's regulatory and promotional review process.
• Track and report campaign KPIs (deliverability, open, click, conversion, and Sales follow-up); deliver dashboards and concise, actionable recommendations to the Director of Marketing and Sales leadership.
• Ensure closed-loop alignment with Sales so every engaged surgeon is routed to the right rep with clear definitions, and timely follow-up.
• Document repeatable, scalable marketing processes (campaign intake, approval, launch, and reporting); identify inefficiencies and recommend system and process improvements.
• Support lead capture, list imports, and post-event follow-up campaigns for trade shows and surgeon user summits.

Requirements

• A minimum of a HS Diploma or GED is required.
• 3+ years of experience in marketing operations, marketing automation, or CRM management, including hands-on administration of a marketing automation platform is required (HubSpot strongly preferred).
• Demonstrated experience building and maintaining a B2B contact database and running email campaigns end to end is required.
• HubSpot certifications; experience implementing a marketing platform from the ground up is preferred.

Preferred

• Bachelor’s degree in marketing, Business, Information Systems, or a related field is preferred.
• Experience marketing to physicians or HCPs in medical device, pharmaceutical, or healthcare; HubSpot certifications; experience implementing a marketing platform from the ground up is preferred.

Benefits

• LSI SOLUTIONS® BENEFITS INCLUDE: - Bonus Plan, 401(k) plan with company match, Tuition Assistance, Employee Assistance Program (EAP) and Product Discounts - 15 Paid Holidays, PTO, Sick Time - Medical, Dental, Vision effective first day of employment