Marketing Operations Specialist (Lifecycle + Paid)

Responsibilities

• Build and launch lifecycle campaigns in HubSpot across email and SMS: workflows, lists, segments, and triggered journeys.
• QA every send before it goes out: rendering, links, personalization, suppressions, and entry and exit logic.
• Manage the send calendar and keep deployment on schedule, especially through launches.
• Deploy and manage hundreds of Meta ads each month in Ads Manager and Business Suite: campaign and ad set setup, launch, pacing, and pausing.
• Run bulk creative uploads through our internal tooling, which pulls directly from our content calendar, and help make it better.
• Set up structured creative tests: variant naming conventions, test design, and clean readouts.
• Own tracking hygiene: UTM conventions, Meta Pixel and Conversions API, and product catalog accuracy.
• Expand into Google Ads deployment as we grow the channel mix.
• Help stand up Hightouch as we implement it, then operate the audience syncs from BigQuery into HubSpot and Meta.
• Keep audiences, custom audiences, and suppressions consistent across every platform.

Requirements

• 3–5 years in marketing operations, ad operations, or growth operations at a DTC, e-commerce, or subscription brand, or at a paid social agency serving them.
• Hands-on HubSpot experience building workflows, lists, and email. Klaviyo, Braze, or Iterable experience also strong.
• Hands-on Meta Ads Manager and Business Suite experience at volume, including Advantage+ campaigns and automated rules for pacing, pausing, and scaling. You've launched and managed hundreds of ads a month, not a handful of campaigns.
• Experience with Meta's bulk import or a bulk ad launcher: Smartly, Birch (formerly Revealbot), Madgicx, or an in-house tool. We use a custom-built launcher that pulls from our content calendar, so you'll need the naming-convention discipline that keeps a high-volume account clean.
• Working knowledge of tracking: UTMs, Meta Pixel, Conversions API, Google Tag Manager, GA4, and product catalogs.
• Experience with reverse-ETL or data activation tools, like Hightouch or Segment, is a strong plus.
• Comfort in spreadsheets and basic SQL. You can pull what you need without waiting on someone else.
• Fluent with AI tools in daily practice. You use them to generate and QA ad variants, catch build errors, write formulas and queries, and compress repetitive work.
• A point of view on where automation belongs in deployment and where a human still needs to check. You should be able to name one thing you automated and one thing you chose not to.

Preferred

• No-code or light scripting experience (Zapier, Make, Slack workflows, Apps Script, or similar) is a plus.
• Google Ads experience is a plus.

Benefits

• Here, you'll find comprehensive benefits that make a difference in your daily well-being, along with a safe, welcoming, and energized workplace culture committed to providing the opportunity for every team member to thrive.
• We provide medical, dental, and vision coverage (with 70% of your monthly premium paid by F&F), and flexible time off.
• All employees enjoy a free Feast & Fettle membership—$160 worth of our fully prepared menu items every week—plus paid parental leave, an annual $1,000 professional development benefit, and a monthly wellness reimbursement you can use for anything that supports your well-being, from gym memberships to therapy copays.