Marketing Operations Specialist

Responsibilities

• Manage all new inbound sales inquiries, evaluating their quality, relevant industry/market, etc. and ensuring that all leads are assigned to the appropriate internal team.
• Lead SRC’s SEO/AEO strategy and execute on that strategy, updating on-page and technical SEO/AEO for different audiences, markets, etc.
• Manage digital marketing vendor relationship (primarily paid media), attending monthly check-ins and periodically reporting on funnel progress of marketing attributable leads.
• Periodically audit the SRC website for performance trends, and optimizing as needed.
• Support the Marketing & CX Manager and Advertising and Publication Admin on trade show planning, logistics, and content.

Requirements

• Bachelor’s degree in marketing, advertising, journalism, or similar.
• CRM experience (at least 1 year) – HubSpot (ideal) or similar
• Marketing analytics experience with programs such as Semrush, Ahrefs, or similar
• Ideally 2-3 years’ professional experience in marketing role or marketing experience in industrial or manufacturing settings. Applicants with less experience as well as recent graduates will also be considered.
• Demonstrated ability to tailor marketing operations and deliverables for target audiences.
• Social media experience – drafting posts in the company’s tone, image/media best practices, etc.
• Must be able to commute to office in North Chesterfield.

Benefits

• We also offer a comprehensive benefits package that includes, medical, dental, vision, retirement 401(k) program, vacation and holidays, flexible spending accounts, potential for tuition assistance, employee assistance, mental health/substance abuse program, life insurance, and more.