Marketing Operations Specialist

Responsibilities

• Assist with the management of the marketing tech stack consisting of 3rd party platforms and internal tools including Salesforce, Marketing Cloud Account Engagement, Qualified, Monday.com, and others.
• Collaborate with worldwide demand generation, content marketing, web marketing, sales operations, and IT teams to ensure our marketing tools are meeting their needs and the lead flow process is executed flawlessly.
• Develop training, technical, and other reference materials to ensure worldwide stakeholders efficiently deploy and maintain marketing technology platforms while demonstrating best practices.
• Provide technical support and troubleshooting (including the development of training and reference materials) for marketing tools and platforms, ensuring minimal downtime and maximum efficiency.
• Analyze campaign performance data to provide actionable insights that optimize email deliverability, click-throughs, lead conversion, and ROI
• Research and implement new tools as needed to expand and/or enrich demand generation programs.

Requirements

• Experience with Marketing Automation platforms required, preferably Salesforce Marketing Cloud Account Engagement.
• Experience with Salesforce CRM, Qualified, and Knak or similar technology strongly preferred.
• Project management experience is a plus.
• Excellent communication, organizational, and interpersonal skills.
• Ability to work independently.
• Strong data analytics skills.
• Bachelor’s degree in Marketing, Business, Information Technology, or a related field, or equivalent work experience.
• 3-5 years of experience implementing and supporting marketing-related technologies and processes.

Preferred

• Project management experience is a plus.

Benefits

• health, dental, and vision insurance; a 401(k) retirement plan with company matching; employer-paid disability, family leave, life insurance, paid time off (including holidays), optional voluntary benefits, and recognition and wellness programs.