Responsibilities

• Build and maintain Salesforce Marketing Cloud Data Extensions used for campaign targeting and personalization.
• Prepare audience segments and campaign lists for email and direct mail programs using Salesforce Marketing Cloud, Salesforce 360 (SF360), and other marketing data sources.
• Assist in developing audience targeting models using historical campaign and member data to help identify prospects with the highest likelihood of response.
• Assist with Salesforce Marketing Cloud automations, journeys, and triggered campaigns.
• Perform QA checks on campaign data and segmentation to ensure accuracy before deployment.
• Troubleshoot data-related issues affecting campaign execution or reporting.
• Maintain documentation for segmentation logic, workflows, and campaign data structures.
• Support marketers with list pulls, audience analysis, and campaign targeting.
• Maintain dashboards that track marketing performance across email, web, and digital channels.
• Pull and validate campaign data from marketing systems to ensure reporting accuracy.

Requirements

• Bachelor’s degree in Marketing, Data Analytics, Information Systems, or a related field (or equivalent professional experience).
• 2-4 years of experience in marketing analytics, marketing operations, or digital marketing data roles.
• Hands-on experience working with Salesforce Marketing Cloud, including Data Extensions and segmentation.
• Working knowledge of SQL for filtering, segmentation, and reporting.
• Experience building or maintaining dashboards using tools such as Tableau, Looker Studio, or Power BI.
• Experience working with web analytics tools such as GA4.
• Strong attention to detail, especially when working with campaign lists and segmentation logic.
• Ability to clearly communicate data and reporting insights to non-technical marketing stakeholders.
• Experience working with multiple marketing data sources and consolidating data for reporting.

Preferred

• Experience supporting email marketing programs or marketing automation platforms.
• Experience preparing data for direct mail campaigns.
• Salesforce Marketing Cloud certification or relevant coursework.
• Experience working with campaign tracking frameworks (UTMs, source codes, campaign naming).
• Experience supporting marketing teams in a campaign reporting or analytics capacity.

Benefits

• Flight Training (earn your Private Pilot License for free) & Annual Flight Proficiency Program (so you can keep flying and remain proficient)
• Medical, Dental, and Vision insurance is available for employees and their dependents the 1st of the month following their start date
• Flexible Spending Plans
• Health Savings Plan with employer contribution (for eligible participants)
• 401(k) Retirement Plan with a company match, and annual discretionary supplemental employer contribution
• Company paid Short and Long-term Disability Insurance
• Company paid Life Insurance and AD&D insurance with the option to buy up
• Paid Time Off (PTO): 17 days accrued during first year (accruals increase based on tenure)
• Paid Holidays: 12 holidays
• Personal days: 3 (prorated based on hire date)