Marketing Operations Manager

Dayton, OH (Remote)

$101K/yr – $114K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross functional marketing ops and brand integration programs with a strong data governance and performance reporting backbone to drive alignment and execution in a matrixed organization.

  • Own Marketing Operations and Technology including automation, campaigns, and system optimization.
  • Lead Brand Integration programs with acquired companies, aligning messaging, websites, and cross functional delivery.
  • Drive cross functional alignment, governance, and reporting with Sales, Finance, Corporate Communications, and Product Marketing.

Job Description

Responsibilities

  • Marketing Operations & Technology: Own and manage marketing automation platforms, including campaign execution, workflows, and system optimization
  • Establish and maintain marketing data governance, including lead routing, life cycle stages, and data quality standards
  • Partner with Sales Operations to align marketing systems and CRM processes
  • Measurement & Performance: Develop and maintain dashboards and reporting to track marketing performance, pipeline contribution, and campaign effectiveness
  • Define and standardize key marketing KPIs and reporting frameworks
  • Support attribution and pipeline visibility efforts in partnership with Sales and Finance
  • Program Management – Brand Integration (Acquisitions): Lead project management for brand integration of acquired companies
  • Coordinate cross-functional teams across Marketing, Sales (acquired brands), and business units
  • Track deliverables, timelines, and dependencies across integration initiatives
  • Ensure consistent execution of brand transitions, including messaging, website updates, and communications
  • Cross-Functional Enablement: Serve as a central connector across marketing functions to drive alignment and execution
  • Partner with Corporate Communications, Industry Marketing, Product Marketing, Digital, and Creative teams to support campaigns and initiatives
  • Enable improved planning, coordination, and communication across the marketing organization

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • 8+ years of experience in marketing operations, program management, or related roles
  • Experience managing Hubspot marketing technology platforms (e.g., marketing automation, CRM systems)
  • Experience in reporting, analytics, and performance measurement
  • Experience coordinating cross-functional projects or programs
  • Travel up to 10% of the time for business purposes
  • Strong understanding of marketing operations, systems, and processes
  • Experience with marketing automation platforms and CRM tools
  • Strong analytical skills and ability to interpret performance data
  • Proven project and program management capabilities
  • Ability to manage multiple projects and stakeholders simultaneously
  • Strong communication and cross-functional collaboration skills
  • Ability to drive alignment and execution in a matrixed environment
  • Must be authorized to work in the country of the job location

Preferred

  • Experience supporting marketing organizations in a professional services or AEC environment
  • Experience with acquisition integration or brand transition initiatives
  • Experience working with sales and finance partners on pipeline and performance tracking
  • Certifications in marketing automation, CRM platforms, or project management (e.g., HubSpot, PMP)
  • Familiarity with data governance and life cycle management practices
  • Experience building dashboards and reporting frameworks
  • Understanding of demand generation and go-to-market processes
  • Experience improving operational efficiency and workflow design

Benefits

  • Freedom to Work program: Set your own schedule and location (as appropriate).
  • Principal program: Earn the opportunity to become an owner of the firm.
  • Flexible paid time off/vacation: Take time off when it makes sense for you and your team.
  • Career development: Explore a wide range of learning and growth opportunities within and across industries.
  • Health, life, vision, and dental insurance: Cover all your medical bases.
  • Paid sick time, retirement plan, fitness reimbursement, pet insurance, identity protection, technology stipend, employee assistance program, and more!

Woolpert

4.4 Glassdoor

Woolpert is a global leader in architecture, engineering, and geospatial (AEG) services, with over a century of experience driving innovation and delivering impact. We fuse deep technical expertise with a forward-thinking mindset to solve complex challenges across the public, private, and government sectors. Woolpert is proud to be a certified Great Place to Work, a Top 25 Building Design+Construction firm, a Top 50 Engineering News-Record Design firm, and a Global Top 100 Geospatial company. Woolpert operates from more than 75 offices across five continents—building smarter, more resilient communities around the world. Learn more at woolpert.com.

Founded in 1911
Dayton, Ohio, USA
1.4K employees (153 in marketing)
88% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
22.7K
Monthly Google Ads Budget
$32
Traffic Source Mix
Search
52.2%
Direct
40.4%
Referral
4.8%
Social
1.7%
Paid
0.7%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
52 (4% of company)
Median Career Experience
13 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$2.9M
Last Raise
Series Unknown, 3 years ago

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