Marketing Operations Manager

Responsibilities

• Manage marketing automation platforms (Salesforce NPSP, Mailchimp, and similar tools) to ensure technical execution of campaigns runs smoothly
• Configure automations, workflows, segmentation, templates, and integrations across platforms
• Maintain clear documentation of system configurations, processes, and best practices
• Troubleshoot technical issues and optimize platform performance
• Maintain audience segmentation, suppression lists, and contact lists to ensure communications reach the right audiences
• Monitor and resolve duplicate records, field inconsistencies, and data hygiene issues
• Conduct regular audits of data integrity and system health
• Partner with stakeholders to identify new data points or sources that can inform outreach and engagement
• Define workflows, approval processes, and campaign standards to streamline operations
• Ensure compliance with email and data regulations, including CAN-SPAM, GDPR, and other relevant requirements
• Establish and enforce data governance practices, naming conventions, and operational standards
• Build and maintain standard and ad hoc reports and dashboards in Salesforce and Mailchimp
• Track campaign performance metrics and identify trends, anomalies, and opportunities for improvement
• Provide actionable insights to marketing, membership, and fundraising teams to optimize future campaigns
• Translate complex datasets into clear, actionable recommendations for both technical and non-technical audiences
• Collaborate with marketing, development, editorial, and membership teams to define data needs, success metrics, and reporting priorities
• Support onboarding, training, and documentation related to marketing systems and data usage
• Assist with process documentation, workflow optimization, and continuous improvement initiatives
• Provide day-to-day marketing operations support across campaigns and initiatives
• Participate in project coordination, ensuring timelines, follow-ups, and deliverables are met

Requirements

• Bachelor’s degree in marketing, communications, business, information systems, or equivalent professional experience
• 2–4 years of experience in marketing operations, marketing technology, CRM administration, or a related field
• Hands-on experience with CRM systems (preferably Salesforce Nonprofit Success Pack) and email marketing platforms such as Mailchimp
• Strong analytical and problem-solving skills with the ability to work with complex datasets
• Exceptional attention to detail and commitment to data accuracy and quality
• Ability to translate technical or data-related issues into clear, actionable recommendations
• Strong written and verbal communication skills and a collaborative working style
• Proactive, self-starter mindset with strong time management and organizational skills

Preferred

• Experience working in a nonprofit, membership-based, publishing, or mission-driven organization
• Familiarity with data modeling, audience segmentation, and lifecycle communications
• Experience developing dashboards and performance metrics for marketing and engagement efforts
• Exposure to data governance, compliance, or regulated communications environments
• Familiarity with the U.S. military—particularly the sea services (U.S. Navy, Marine Corps, Coast Guard)—or experience working with military-affiliated audiences
• Curiosity and initiative in exploring new tools, data sources, or methodologies to deepen insight