Responsibilities

• Own and steward the master marketing calendar across hotel, restaurants, spa, and seasonal programming
• Strategically sequence campaigns, newsletters, launches, promotions, partnerships, and experiential initiatives
• Align internal teams and external partners around timelines, deliverables, and launch readiness
• Drive projects from concept through execution with rigor, clarity, and operational discipline
• Lead newsletter strategy, execution, segmentation, and lifecycle cadence
• Shape messaging hierarchy and editorial flow in partnership with the Creative Director
• Oversee CRM transition to Revinate and strengthen segmentation and automation strategy
• Establish clear reporting frameworks to measure performance, optimize engagement, and inform decision-making
• Oversee paid media, retargeting, email performance, and website conversion strategy
• Bring working fluency in Meta Ads Manager, Google Analytics, Google Tag Manager, conversion tracking, and attribution models

Requirements

• 5+ years of experience in hospitality, lifestyle, or experiential marketing environments
• Proven experience managing CRM platforms, segmentation strategy, lifecycle marketing, and campaign analytics
• Highly organized, systems-minded, and detail-oriented
• A disciplined operator who thrives within strong creative direction
• A confident writer and thoughtful editor
• Fluent in both creative storytelling and technical marketing workflows
• Comfortable leading cross-functional contributors and managing multiple timelines simultaneously

Preferred

• 5+ years of experience in hospitality, lifestyle, or experiential marketing environments - listed as requirement
• Proven experience managing CRM platforms, segmentation strategy, lifecycle marketing, and campaign analytics - listed as requirement

Benefits

• Benefits and wellbeing programs not specified in detail.