Responsibilities

• Execute and support marketing campaigns across channels and platforms, including email/lifecycle, paid search, paid social, display/retargeting, landing pages, and website promotion.
• Coordinate audience segmentation, targeting, asset delivery, and campaign launch timing.
• Ensure campaigns are configured and deployed accurately and consistently across marketing systems.
• Support both ongoing programs and ad hoc campaign launches.
• Collaborate with internal stakeholders, including Product and Growth teams, and external partners to ensure timely and effective campaign execution.
• Support go-to-market execution by aligning campaign operations with product release timelines and priorities.
• Produce and publish regular campaign, email, and lead generation performance reporting.
• Support campaign tagging standards (e.g., UTMs) and conversion tracking setup.
• Partner with analytics teams to maintain dashboards and ensure performance visibility.
• Support marketing attribution frameworks and reporting needs.

Requirements

• Bachelor’s degree in Marketing or a related field or equivalent professional experience.
• 4+ years experience in digital marketing in digital marketing, marketing operations, or campaign execution.
• Experience supporting email marketing, lifecycle programs, and lead generation initiatives.
• Familiarity with website content management systems, search engine marketing, search engine optimization, and CRM platforms.
• Strong working knowledge of marketing analytics, tracking, and reporting.
• Ability to manage multiple priorities with strong attention to detail and accuracy.
• Strong written, verbal, and visual communication skills.
• Highly organized, results-oriented, and proactive in managing projects.
• Demonstrated ability to learn new trends and technologies that support marketing effectiveness.
• Working knowledge of Microsoft Office programs.

Preferred

• Familiarity with Adobe Photoshop and Illustrator is a plus.

Benefits

• Medical, Dental and Vision Insurance – START DAY ONE!
• Life and Disability Insurance, Paid Paternal Leave, and Adoption Assistance
• Health Savings (HSA), Flexible Spending (FSA), and dependent care accounts
• Paid Training, Paid Time Off (PTO), and 11 Paid Federal Holidays
• 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
• Mental health benefits, including coaching and therapy sessions
• Tuition Reimbursement for qualifying employees
• Employee Ambassador preferred banking products