Responsibilities

• Role Overview The Marketing Operations Manager leads the strategy, execution, and optimization of the marketing technology ecosystem, campaign operations, and lead management processes. This role ensures strong alignment between Marketing and Sales, enabling efficient pipeline generation and revenue acceleration.
• Lead, mentor, and develop a high performing Marketing Operations team.
• Build and drive the marketing operations roadmap with an emphasis on efficiency, scalability, and data integrity.
• Partner with Marketing leadership to establish KPIs, reporting frameworks, and operational governance.
• Oversee the configuration , deployment, and optimization of email and multi-channel campaigns.
• Ensure audience segmentation, workflow design, and QA processes support accuracy and scale.
• Collaborate with Marketing teams to operationalize strategies and refine targeting.
• Design and manage ABM programs including account tiering, orchestration, and measurement.
• Utilize ABM technologies ( i.e. Dun and Bradstreet ).
• Partner with Marketing and Sales to align insights, account plays, and engagement strategies.

Requirements

• 7 + years of experience in Marketing Operations or related roles
• 2+ years leading or mentoring team members
• Hands-on proficiency with Salesforce and a major marketing automation platform (Marketo, HubSpot, Pardot , etc.)
• Demonstrated experience with ABM programs, email campaign strategy, and lead scoring frameworks
• Strong analytical mindset with comfort navigating data and reporting tools
• Excellent communication skills and experience partnering with cross-functional teams

Preferred

• Dat a - Driven Decision Making
• Customer - First Mindset
• Process Orientation
• Strategic Thinking
• Cross Functional Collaboration
• Leadership & Team Development
• Communication & Stakeholder Management
• Change Management

Benefits

• Medical, Dental, Vision and Prescription Drug Coverage
• Spending accounts (HSA, Health Care FSA and Dependent Care FSA)
• Paid Time Off and Holidays
• 401k Retirement Plan with Matching Employer Contributions
• Life and Accidental Death & Dismemberment (AD&D) Insurance
• Paid Leaves
• Tuition Assistance