Responsibilities

• Own Marketo administration, including workspace and folder architecture, channels and tags, tokenization, program templates, and user access governance
• Design and build marketing automation workflows for email campaigns, nurture programs, event registrations, and lead capture across B2B and B2G segments
• Own the lead management lifecycle end-to-end: lead flow configuration, lead routing rules, lead scoring and qualification frameworks, and Marketo-to-Salesforce sync management
• Manage lead data quality operations including data enrichment, normalization, field audits, SFDC sync error resolution, and privacy/opt-in compliance
• Build and maintain campaign operations processes that enable marketing teams to request, build, and launch campaigns through standardized intake workflows and templates
• Create comprehensive documentation, deliver training sessions, and build a Center of Excellence that reduces dependency on the team for routine campaign execution
• Partner with Sales Operations to ensure alignment on lead/contact/account field definitions, routing logic, and attribution frameworks across Marketo and Salesforce
• Manage integrations with adjacent tools in the marketing tech stack (iCapture, Jifflenow, Treasure Data, Braze) to ensure seamless data flow and campaign coordination
• Monitor health, campaign performance metrics, and deliverability, providing recommendations for optimization
• Own the operations roadmap, prioritizing feature requests and enhancements in partnership with Marketing, Sales Ops, and Data Engineering teams

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Preferred

• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience with CRM tools and systems that can be leveraged to drive customer engagement - including but not limited to Adobe, Salesforce, Unica, Marketo, Exact Target, Braze, etc.
• Marketo Certified Expert (MCE) or equivalent certification
• Experience building self-service enablement resources (documentation, training, templates) for marketing teams
• Experience with B2B and/or B2G marketing operations in a global or multi-market environment

Benefits

• comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave
• Learn more about our benefits