Marketing Operations Manager, Platform GTM

Boulder, CO (Hybrid)

$104K/yr – $185K/yrMid Level4+ years expFull time

Posted 23 hrs ago

Job Summary

Own end-to-end operational coordination for platform product launches, reporting, and event participation, partnering with PMK, product, field, and campaigns to ensure assets, messaging, and enablement flow smoothly.

  • Manages launch trackers, dashboards, and regular leadership reporting.
  • Collaborates with analytics teams to source data and surface insights.

Job Description

Responsibilities

  • Own operational coordination for platform product launches across PMK, product, field, and campaigns.
  • Maintain launch trackers and status dashboards.
  • Build and run the handoff processes across Platform Marketing and with peer teams, ensuring assets, messaging, and enablement flow smoothly from creation to deployment.
  • Identify recurring friction points in cross-functional workflows and propose fixes.
  • Build and maintain reporting dashboards that track team output, key metrics, and effectiveness.
  • Own the regular reporting cadence -- compiling data, surfacing insights, and flagging risks to leadership. Partner with analytics teams where needed to source data.
  • Manage the pipeline of customer stories and use cases across the Platform Marketing team, coordinating with Platform Marketing teammates, customer marketing and product teams on content creation and approvals; ensuring a steady flow of proof points for launches, events, and field enablement.
  • Own the operational and administrative coordination for the team's participation in major events -- including Rising, DevCon. This includes logistics, asset tracking, speaker coordination, and post-event follow-up.

Requirements

  • 4--6 years of experience in marketing operations, program management, or a similar coordination-heavy role within a B2B technology or SaaS organization. Experience supporting product marketing or GTM teams is strongly preferred.
  • Operationally excellent. You build systems that work and keep complex, multi-stakeholder programs on track with high agency.
  • Comfortable with budgets, reporting tools, dashboards, and data. You can stand up lightweight reporting systems, pull data from multiple sources, and present it clearly to leadership. You don't need to be a data analyst, but you should be fluent in the tools and unafraid of metrics.
  • Naturally curious and resourceful. You're comfortable operating in ambiguity, asking questions when things are unclear, and proposing solutions rather than surfacing problems.
  • A strong communicator who works well with senior stakeholders -- you'll interact regularly with directors and senior leaders, which means you need the judgment to know what matters, and the communication skills to keep people informed without overwhelming them.

Preferred

  • Experience supporting product marketing or GTM teams is strongly preferred.
Workday logo

Workday

Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world. Workday applications for financial management, human resources, planning, spend management, and analytics are built with artificial intelligence and machine learning at the core to help organizations around the world embrace the future of work. Workday is used by more than 10,000 organizations around the world and across industries – from medium-sized businesses to more than 50% of the Fortune 500.

Founded in 2015
Pleasanton, California, USA
27K employees (1,567 in marketing)

Salaries

Posted range

$104K/yr – $185K/yr

Taken straight from the job posting.

The middle of this range ($144K) is 38% above the median base salary for Marketing Operations Manager roles in the United States ($105K).

Marketing Operations Manager median pay in the United States

$105K/yr

Most pay falls between $90K and $118K. Based on 171 salaries.

See all Workday salaries

Funding

Total Funding
$2.2B
Last Raise
$2B
Post IPO Equity, 6 months ago

Funding History

  • Sep 2025
    Post IPO Equity • $2B
  • Oct 2011
    Series F • $85M
  • Apr 2009
    Series E • $75M

Traffic Signals

Monthly Visitors
4.7M
Traffic Source Mix
Search
32.6%
Direct
54.8%
Referral
9.9%
Social
1%
Paid
1.5%

Headcount Trend

Current headcount: ~26.5K
Workday logo

Marketing Operations Manager, Platform GTM

Workday · Boulder, CO · Hybrid