Marketing Operations Manager

Responsibilities

• Lead Marketing Operations & Process Development - Own the development, implementation, and continuous improvement of marketing operational processes that enable greater efficiency, accountability, and scalability across the organization.
• Establish standardized workflows, planning frameworks, and operating procedures that support the execution of brand campaigns, product launches, partnerships, and key marketing initiatives.
• Identify operational gaps, recurring bottlenecks, and opportunities to simplify workflows, improve collaboration, and accelerate decision-making.
• Develop and implement tools, systems, and reporting structures that provide marketing leadership with clear visibility into priorities, progress, resources, and executional risks.
• Own and optimize Notion as the central project management platform for Marketing, building and maintaining workflows, project timelines, critical paths, and dashboards to drive cross-functional visibility, accountability, and timely execution.
• Partner with marketing leadership to assess team capacity, prioritize initiatives, and evaluate resource trade-offs to ensure the organization is focused on its highest-impact opportunities.
• Spearhead Marketing's Role in Go-to-Market Planning - Lead marketing's operational integration into the company-wide go-to-market process, ensuring marketing priorities, deliverables, and dependencies are clearly represented within overarching business milestones.
• Serve as a key cross-functional partner to Product, Merchandising, Sales, Creative, and other business functions to align marketing execution with enterprise go-to-market timelines.
• Establish and manage marketing-specific go-to-market milestones, ensuring alignment with product development, commercialization, sales readiness, and launch objectives.
• Proactively identify cross-functional dependencies, potential timing conflicts, and executional risks, driving alignment and resolution before they impact business priorities.

Requirements

• 5+ years of experience in marketing operations, integrated marketing, project management, or go-to-market planning, preferably within footwear, apparel, consumer products, or a related brand environment.
• Demonstrated experience building and implementing operational processes, project management frameworks, and scalable workflows.
• Strong understanding of end-to-end go-to-market processes, including product commercialization, seasonal planning, integrated campaigns, and cross-functional launch execution.
• Proven ability to lead complex, cross-functional initiatives, establish accountability, and influence stakeholders without direct reporting authority.
• Experience developing and managing critical paths, project milestones, approval processes, and operational reporting.
• Strong financial acumen with experience managing marketing budgets, forecasting expenditures, and providing leadership with actionable financial visibility.
• Hands-on experience with Notion is required, including building and managing project workflows, timelines, dashboards, and cross-functional planning processes. Experience with Figma or comparable collaboration tools is a plus.
• Familiarity with digital asset management platforms such as Frontify, Bynder, or similar systems.
• Strong strategic thinking and problem-solving skills, with the ability to anticipate challenges and develop practical solutions.
• Exceptional organizational skills and the ability to manage competing priorities in a fast-paced, evolving environment.