Responsibilities

• Architect and maintain scalable marketing automation systems that support multi-segment buyer journeys from individual practitioners through enterprise accounts
• Continuously audit, debug, and optimize systems to ensure accuracy, scalability, and alignment with business goals; proactively identify technical debt and remediate it
• Contribute to the evolution of marketing technology by proposing and piloting new tools or workflow innovations
• Maintain system health and compliance, including workflow optimization, data hygiene, email deliverability, and consent management
• Manage data enrichment, identity resolution, and system integrations across marketing and sales platforms to ensure a consistent, accurate view of every contact and account
• Own marketing data architecture, campaign taxonomy, and documentation, and continually enhance lead scoring, routing, and lifecycle automation; your systems thinking will power efficient pipeline and revenue growth
• Work alongside RevOps to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality
• Analyze campaign and lead performance, conversion rates, and deliver actionable insights with clear recommendations for improvement
• Collaborate on lifecycle stage definitions, lead scoring models, routing logic, and SLAs to ensure marketing contribution to pipeline is measurable and optimized
• Iterate and improve lead structures and lead scoring, conversional signals, assist in automating assignment processes, and maintain data quality in ‘top of funnel’ data capture

Requirements

• 6+ years of progressive experience in marketing operations, marketing technology, related GTM role within the B2B SaaS/software industry, with demonstrated ownership of the marketing tech stack and automation systems
• Ability to thrive in a fast-paced, dynamic environment and manage multiple operational priorities simultaneously with demonstrated experience in change management
• Deep expertise in marketing automation and technology platforms (e.g., Marketo, Pardot, HubSpot, Dreamdata, Salesforce, Google Tag Manager, Gong) and website/CMS platforms (e.g., Webflow)
• Direct experience working within online and programmatic ad platforms
• Experience synthesizing complex operational data and generating reports into a compelling strategic narrative, and presenting operational metrics to senior leadership
• Expert-level proficiency in marketing strategies, tactics, and technologies, including marketing automation, CRM data governance, and analytics tools
• Proven experience managing lead scoring, persona segmentation, and account-based marketing infrastructure across both SMB/individual and enterprise buyer segments
• Strong analytical capability with the ability to instrument funnels, interpret attribution data, and translate findings into operational recommendations
• Strong organizational and project management skills, with experience overseeing multiple campaigns and deadlines simultaneously
• Track record of designing and operating at scale as a team of one: disciplined documentation, systems thinking, and the judgment to prioritize high-leverage work

Preferred

• Experience in a multi-product or multi-segment SaaS environment
• Familiarity with B2B customer lifecycle management and customer journey mapping
• Hands-on experience building data flows and utilizing AI tools or assistants for GTM use cases to streamline daily workflows

Benefits

• Competitive salary and equity - you'll share directly in the company's success
• Full medical, dental, and vision coverage
• Wellness perks like Headspace and the Peloton One App
• 401(k) to help you build long-term financial security
• Regular team offsites and company events as we grow
• A culture built on ownership - your work matters and people will see it!
• Lunch and snacks when you're in the office