Responsibilities

• Listing syndication, distribution QA, and live-accurate inventory across ILS partners and social platforms
• CRM administration & automation including lead routing rules, workflow automation, templates, and pipeline hygiene
• AI leasing tools: configure, tune, and monitor EliseAI to maximize response time, tour bookings, and lead-to-lease conversion
• API integrations & webhooks: scope and implement integrations between listing sources, CRM, AI tooling, and reporting layers
• Lead routing & follow-up workflows: design and maintain rules for who gets which lead, when, and via which channel
• Funnel optimization & reporting: track lead volume, response time, showings, applications, occupancy, and cost per lease; build actionable dashboards
• Vendor & VA coordination: coordinate posting teams and build SOPs for automated reposting and inbox management
• Continuous improvement: A/B test listing creative, response scripts, AI prompts, and routing logic

Requirements

• 3+ years in marketing operations, RevOps, CRM administration, growth operations, marketing technology, SaaS customer success, or related
• Hands-on experience with CRM automation and lead routing; Entrata preferred; other major platforms relevant
• Working knowledge of AI leasing tools (EliseAI/MeetElise, Colleen, Hyly, LeaseHawk, or similar)
• Comfort with API integrations, webhooks, and automation platforms like Zapier, Make, or n8n
• Experience managing listing syndication and ILS feeds for multifamily or related inventory
• Familiarity with niche distribution channels: SpareRoom, Facebook Marketplace, Facebook groups, Craigslist, Furnished Finder
• A funnel optimization mindset: measure lead volume, response time, cost per lead, and cost per lease
• SQL, spreadsheets-as-databases, or light scripting a plus

Preferred

• Prior multifamily marketing or proptech experience (lease-up, coliving, furnished housing)
• Experience managing offshore teams or virtual assistants
• Background in SaaS customer success, RevOps at high-growth firms, or agency operations leading automation