Responsibilities

• Improve the end-to-end inbound prospect experience across website forms, chat, nurture, scheduling, and SDR follow-up by identifying and removing friction between initial engagement and qualified sales conversations.
• Own Qualified as Paylocity’s agentic marketing and conversational AI platform, including administration, optimization, governance, and roadmap execution.
• Design, test, and optimize AI-driven marketing experiences that improve website engagement, inbound qualification, speed-to-lead, and meeting conversion.
• Support future inbound conversion programs, including self-serve scheduling, AI SDR, and other scalable ways to engage and convert prospects throughout the buyer journey.
• Serve as a primary owner and administrator for HubSpot, including platform strategy, governance, configuration, workflows, and data structure.
• Build, maintain, and improve marketing automation workflows that support demand capture, lead management, lifecycle programs, and operational reporting.
• Manage integrations and data flows across HubSpot, Salesforce, Qualified, Salesloft, ZoomInfo, webinar/event platforms, and other GTM systems in partnership with Sales Ops and Business Systems.
• Maintain roadmap priorities, documentation, stakeholder communication, and change management for key marketing operations initiatives.
• Build and optimize lead routing processes that help Sales and SDR teams prioritize high-intent demand and follow up efficiently.
• Maintain lead scoring models, suppression logic, lifecycle stages, routing rules, and SLA tracking.

Requirements

• 5+ years of experience in Marketing Operations, Revenue Operations, Growth Marketing, Demand Generation, or a related GTM systems role.
• Bachelor’s degree in Marketing, Business, Information Systems, Analytics, or a related field required.
• Hands-on experience administering marketing automation and CRM platforms such as HubSpot, Marketo, Pardot, Salesforce, or similar systems.
• Strong understanding of lead management, lead routing, lead scoring, lifecycle stages, funnel governance, SLA tracking, and SDR handoff processes.
• Experience building workflows, operational reporting inputs, and scalable processes that support demand generation and sales follow-up.
• Strong analytical and problem-solving skills, with the ability to translate business needs into scalable workflows, data requirements, and operational processes.
• Strong communication skills, with experience documenting processes, summarizing insights, and presenting recommendations to technical and non-technical stakeholders.

Preferred

• Advanced HubSpot operations experience, including workflow architecture, data governance, Salesforce integration, and lifecycle automation.
• Experience with Qualified, Drift, Intercom, or other conversational AI demand capture platforms.
• Experience with Chili Piper, LeanData, or other routing, scheduling, or lead assignment platforms, especially in support of SDR or Inside Sales motions.
• Experience with marketing attribution, lifecycle reporting, funnel operations, or pipeline measurement.
• Experience with 6sense, ZoomInfo, Salesloft, or other account intelligence, enrichment, audience targeting, or sales engagement platforms.
• Experience using AI, automation, or workflow optimization to improve GTM efficiency, lead qualification, meeting conversion, or revenue outcomes.
• SaaS, B2B technology, or high-growth revenue organization experience.

Benefits

• medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances
• career development opportunities