Responsibilities

• Lead Management & Routing
• Own and optimize lead, contact, and account lifecycle processes across Salesforce, including MQL/SAL/SQL disposition logic, and auto-recycle timing
• Support GTM scalability through automation, governance, and process standardization initiatives
• Maintain and optimize lead to account matching, deduplication, and enrichment workflows
• Support account segmentation and routing strategy informed by 6sense, Factors.ai, or other intent signals
• Data Quality & Enrichment
• Lead Clay initiatives across the marketing org: workbook structure, credit budget tracking, intake process, and use case prioritization
• Manage contact and company level enrichment workflows across Clay and ZoomInfo, including provider waterfall configuration and accuracy validation
• Conversational Marketing & Engagement Operations
• - Own the operation and administration of Qualified and be a primary power user for Groove (or Salesloft), including chat routing, meeting booking workflows, and SDR handoff processes

Requirements

• 5+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization
• Deep hands-on expertise with Salesforce and Marketo
• Experience building and managing lead routing frameworks, scoring models, and enrichment workflows (RingLead, Clay, or similar platforms)
• Experience migrating or replatforming marketing systems, such as moving between CRM, MAP, or lead routing tools, and managing the data and process risk that comes with it
• Strong understanding of lead lifecycle management, funnel operations, and GTM processes
• Zip contract ownership for marketing tools and budget tracking
• Experience partnering cross-functionally with Marketing, Sales, SDRs, Data Science or Engineering, and external vendors
• Demonstrated experience using AI tools to build, QA, or optimize marketing or data workflows
• Analytical mindset with strong troubleshooting and process optimization capabilities
• Excellent communication and stakeholder management skills

Preferred

• Experience with 6sense or another intent data platform
• Experience with Qualified
• Experience managing a martech vendor budget or credit-based tool (e.g. Clay, ZoomInfo)