Marketing Operations Manager — Funnel & Lifecycle

Responsibilities

• Map and improve prospect and customer journeys across products, channels, and self-service, hybrid, partner, and managed-sales paths.
• Own lead-management processes including intake, enrichment, qualification, scoring, routing, handoffs, recycling, and re-engagement.
• Partner with Marketing and other GTM teams to define how customer needs, behaviors, and signals should inform the next action.
• Translate agreed strategies into audience definitions, eligibility criteria, scoring models, routing rules, lifecycle triggers, and suppression policies.
• Define operational requirements for nurture, abandoned applications, closed-lost re-engagement, onboarding, adoption, retention, and cross-sell programs.
• Partner with Campaign Operations to implement, test, and monitor those journeys across execution platforms.
• Establish clear rules for ownership, response expectations, stage progression, contact frequency, exceptions, and handoffs between teams.
• Identify funnel leakage, stalled journeys, conflicting outreach, and gaps in follow-up, then coordinate improvements.
• Partner with GTM Technology to address data quality, enrichment, integrations, and event or signal requirements.
• Partner with GTM Planning & Analysis to measure conversion, journey progression, routing accuracy, speed to lead, and handoff quality.

Requirements

• 6+ years of experience in marketing operations, revenue operations, lifecycle operations, growth operations, or a related function.
• Experience supporting a multi-product B2B technology business with both self-service or product-led and sales-assisted motions.
• Strong knowledge of lead management, scoring, routing, segmentation, nurture, and lifecycle orchestration.
• Experience translating business strategies into operational rules across CRM, marketing automation, and customer-engagement platforms.
• Comfort working with firmographic, behavioral, product-usage, engagement, and customer data.
• Strong analytical judgment and the ability to identify why prospects or customers are failing to progress.
• A track record of improving processes across teams and systems.
• Excellent cross-functional partnership skills and the ability to build agreement around shared decisions.
• Practical experience using AI and automation to improve GTM operations.