Marketing Operations Manager

Responsibilities

• Build and configure Salesforce campaigns end to end — audience and list setup, workflow logic, send scheduling, and campaign hierarchy tagging
• Build, QA, and deploy marketing emails and nurture programs in Marketo, including segmentation, A/B setup, link and UTM checks, and send-time QA
• Build and maintain Marketo forms embedded on Crusoe-hosted pages, partnering with the web team on placement, tracking, and field mapping
• Stand up Marketo programs for webinars, field events, and product launches, including templates, tokens, smart campaigns, and channel setup
• Run data and list imports end to end — field mapping, normalization, deduplication etc
• Maintain data hygiene across Marketo and Salesforce, including dedupe rules, field standardization, unsubscribes, and sync error resolution
• Partner with Events, Digital, Content, Brand, Web, and Product Marketing through their planning cycles to scope upcoming campaign, email, and automation work, and direct contractor capacity when volume requires it
• Partner with Revenue Operations and Sales on lead routing, lifecycle stages, and scoring, ensuring marketing-generated leads are accurately assigned in Salesforce and every data point needed for downstream outreach is captured
• Build AI-assisted tooling and automated workflows that turn recurring operational work into repeatable, reliable processes the whole team can use
• Help evaluate new functionality across the marketing stack, contribute to scoping and integrating new tools, and improve existing processes as the team scales

Requirements

• 5+ years of marketing operations or marketing automation experience in B2B environments, with a proven track record of hands-on campaign execution and data management
• Deep, hands-on Marketo expertise as a primary builder — programs, smart campaigns, tokens, emails, templates, forms, segmentations, lifecycle, and scoring
• Strong working knowledge of Salesforce — campaigns and campaign members, leads versus contacts, reports and list views — and a practical understanding of how the Marketo sync behaves
• Demonstrated experience importing and cleaning marketing data at volume with a high bar for accuracy
• Experience working across a growing, integrated marketing tech stack, with the ability to trace data across connected systems and diagnose where it breaks
• Practical AI fluency, with experience building AI-assisted tools or automated workflows that support an operations function
• Strong analytical skills, with experience building reporting that stakeholders rely on and turning campaign and funnel data into clear answers
• Experience supporting a wide variety of stakeholders — web, brand, digital, events, content, product marketing, revenue operations, and sales — and translating their requests into executable work
• Exceptional organization and attention to detail, with the ability to manage competing deadlines across many concurrent campaigns
• Excellent communication and collaboration skills

Preferred

• Bachelor's degree in Marketing, Business, or a related field; Marketo Certified Expert (MCE) a plus
• Familiarity with our wider marketing stack — Sigma, Knak, Qualified, Webflow, Google Analytics, Workato a plus
• Comfort level with ambiguity and ability to operate both strategically and tactically
• Process to stay on top of and implement the latest developments in marketing automation, martech, and AI tooling

Benefits

• Competitive compensation and equity packages
• Restricted Stock Units
• Paid time off, paid holidays & leave of absence programs
• Comprehensive health, dental & vision insurance
• Employer contributions to HSA account
• Paid parental leave
• Paid life insurance, short-term and long-term disability
• Professional development & tuition reimbursement
• Mental health & wellness support
• Commuter benefits (parking & transit)