Responsibilities

• Collaborate with marketing teams to build and launch effective marketing campaigns and programs, including webinars, events, email, nurture and integrated campaigns
• Own and manage marketing campaign execution and delivery process, including SLAs/deadlines, building assets, targeting and segmentation, A/B testing, QA process, tracking, and on time deployment
• Implement best practices for campaign setup to optimize performance and build efficiencies for scale, including segmentation, personalization and data management
• Monitor and analyze the effectiveness of marketing campaigns and identify areas of optimization, provide insights and recommendations and regular readouts/updates to the greater team
• Analyze attribution data to understand the impact of various marketing channels and campaigns and collaborate with teams to refine attribution models for accurate reporting
• Continuously test and learn with regular A/B tests of email and landing pages
• General marketing ops support and optimization with lead lifecycle, lead routing, and scoring
• Support Marketing Ops team in system management, including data hygiene, data integrity, troubleshooting, error/issue resolutions
• Support the migration from Marketo to HubSpot by recreating campaigns, forms, landing pages, lists, automations, and reporting assets while assisting with testing, QA, data validation, and platform adoption efforts

Requirements

• 4+ years' work experience in a sales, marketing or related role
• Bachelor's degree in Marketing, Business or related field
• Marketo Certified Expert preferred – or equivalent HubSpot/other MAP tool certification or 2+ years' experience working with Marketo, HubSpot or equivalent
• Experience managing campaign operations and delivery of marketing programs
• Experience in setting up tracking mechanisms for marketing campaigns
• Strong foundation in email marketing, building nurture journeys and triggered campaigns
• Experience in optimizing landing pages and emails
• Proficient in Salesforce
• High sense of urgency and ability to multi-task in a fast-paced environment
• Excellent communication and collaboration skills