Responsibilities

• lead marketing operations, campaign management, lead generation workflows, and operational strategies across our organization.
• serve as the operational backbone of the marketing team, translating high-level business goals into scalable marketing operations, streamlined campaign workflows, and measurable business growth.
• leading and mentoring a high-performing team while driving end-to-end campaign execution, lead generation, media management, and budget tracking.
• align team initiatives with centralized functional teams (such as corporate MarTech, Demand Gen, CRM, and analytics) to ensure all tools and platform implementations serve our specific strategic and production needs.
• lead Flow, Pipeline Governance & Campaign Management - Architect and oversee end-to-end lead management strategies, working with dedicated functional CRM/Demand Gen teams to guide demand generation campaigns, and sales handoff workflows
• Ensure all marketing campaigns are structured to drive quality lead generation, nurture prospects through the sales funnel, and deliver actionable pipeline growth to sales teams
• Oversee multi-channel campaign deployment schedules, ensuring consistent execution across digital channels, email, direct mail, and media outlets
• Campaign & Media Plan Execution - Manage comprehensive advertising, media, and promotional plans, overseeing media buying schedules, vendor contracts, and agency deliverables
• Coordinate multi-channel campaign assets, aligning digital marketing, paid media, print, and event communications into cohesive customer journeys
• Partner with campaign leads and product stakeholders to evaluate media performance, optimize advertising spend, and maximize channel reach

Requirements

• Experience: 7 plus years of progressive experience in marketing operations, project management, campaign execution, and lead generation, with a proven track record of managing complex marketing programs
• People Leadership: Demonstrated success in leading, mentoring, and developing teams, with strong management capabilities in holding cross-functional partners accountable to execution timelines
• Marketing Operations & Process Strength: Deep expertise in establishing marketing operational frameworks, campaign workflows, project management methodologies, and lead management processes
• Lead Generation & Campaign Management: Strong background in managing multi-channel lead generation programs, campaign funnels, paid media schedules, and digital nurture strategies
• Strategic Interface & Alignment: Proven ability to act as a strategic liaison between business units and functional enterprise teams (such as corporate IT, MarTech, CRM, or Demand Generation) without requiring direct system engineering responsibilities
• Budget & Project Management: Exceptional organizational skills with demonstrated experience managing multi-faceted project roadmaps, vendor contracts, and complex marketing budgets
• Analytical Mindset: Strong capability to interpret campaign metrics, lead flow data, and performance analytics to guide decision-making and continuous process improvement
• Communication & Collaboration: Superior verbal, written, and cross-functional communication skills, with the ability to articulate complex operational strategies to executive stakeholders
• Education: Bachelor’s degree in Marketing, Business Administration, Operations Management, or a related field (or equivalent practical experience)
• PMP or advanced degree is a plus

Benefits

• Employee referral bonus
• Employee discounts
• “Dress for Your Day” attire program (casual is welcome, based on your job function)
• Volunteer opportunities to give back to our local community
• Swag! A Canon welcome kit and official merch you can’t get anywhere else
• Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more.