Marketing Operations Manager

Responsibilities

• A streamlined marketing technology stack
• Own the marketing technology roadmap, including architecture, integrations, vendor relationships, adoption and budget.
• Build around our core platforms, including Marketo and Salesforce, with clear responsibilities for each system and reliable data flowing between them.
• Evaluate technology against business needs, existing capabilities, total cost and measurable value. Consolidate overlapping tools and retire what no longer earns its place.
• Partner with RevOps, IT and customer success operations to connect prospect and customer journeys across acquisition, retention and expansion.
• Establish clear documentation, access controls and change management so the stack remains maintainable as we grow.
• AI and automation that improve how work gets done
• Identify and implement AI and automation opportunities across campaign production, quality assurance, enrichment, segmentation, lead management and performance analysis.
• Redesign workflows to reduce manual work, shorten turnaround times and improve consistency.
• Build reusable workflows and agents with clear inputs, defined permissions, human review where needed and ongoing quality monitoring.

Requirements

• Experience leading marketing operations in B2B SaaS, with measurable improvements in execution, funnel performance and technology efficiency.
• Deep practical expertise in Marketo and Salesforce, including lifecycle architecture, campaign operations, data models and integrations.
• Demonstrated experience simplifying a technology stack and making sound build, buy, consolidate and retire decisions.
• Examples of AI or automation workflows you have put into production, including how you evaluated their quality and business value.
• Strong analytical judgment, including attribution, funnel and cohort analysis, experimentation and executive reporting.
• Experience introducing agile practices that improved campaign throughput and predictability.
• The technical fluency to work with APIs, integration tools, data teams and BI platforms, and to investigate reporting logic. SQL proficiency is a plus.
• Experience leading people, managing vendors and budgets, and influencing decisions across functions.
• A willingness to work directly in the systems when needed, paired with the discipline to build processes others can run.

Benefits

• We offer several perks that include flexible PTO, medical/dental/vision insurance, 401(k) match, stock options, paid parental leave, and WFH and phone stipend.