Marketing Operations Manager

Responsibilities

• Serve as the primary administrator of the team's work management platform, including user access, workflows, intake processes, and reporting
• Manage audience segmentation and list hygiene to support targeted campaigns across APA Publishing audiences
• Own campaign structure management, ensuring consistency, scalability, and compliance with marketing and data privacy laws (e.g., CAN-SPAM, GDPR, CASL)
• Execute email campaigns, prioritize the email calendar, support content personalization and ensure audience alignment
• Identify opportunities to optimize and streamline usage of tools within the martech stack
• Monitor social media trends, platform changes, and audience insights to inform content and channel strategy recommendations
• Collaborate with the Marketing Analytics Manager to report on social, landing page, and email performance and recommend optimizations
• Maintain documentation of work management processes, best practices, and platform usage training to ensure project consistency
• Manage relationships with external vendors and platform providers, including contract renewals and troubleshooting
• Collaborate effectively across functional areas and departments

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of digital marketing experience
• Strong project management skills with the ability to manage multiple projects across different stakeholders
• Strong communication and collaboration skills to work effectively with internal stakeholders and vendors
• Preferred: experience in a nonprofit association, academic, or scholarly publishing marketing environment
• Advanced proficiency with the Microsoft Office Suite
• Experience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, Salesforce Sales Cloud)
• Experience with social media management platforms (e.g., Sprout Social, Hootsuite)
• Experience administering a work management platform (e.g., Wrike, Asana)
• Familiarity with ESP capabilities and rendering/testing tools (e.g., Litmus)

Benefits

• Remote Work/Flexible Scheduling
• 401(k) option with employer match of up to 4%
• medical, dental, and vision insurance options and an outpatient mental health benefit
• paid personal/vacation time plus 12 paid holidays
• Family/Medical Leave
• tuition assistance
• Employee Assistance Program (EAP)
• short- and long-term disability insurance
• and more