Marketing Operations Manager, Amazon Leo

Responsibilities

• Administer and govern the consumer engagement platform (currently Braze): workspace and environment setup, user access and permissions, subscription and channel configuration, and platform standards
• Own the integrations and adjacent capabilities tied to consumer marketing, including personalization and dynamic content, promotional and offer mechanisms, surveys and customer feedback, and connections to relevant Amazon Leo infrastructure
• Set and maintain the governance standards that keep a multi-region program coherent: naming conventions, tagging, template usage, and brand and compliance guardrails
• Run deliverability operations, including subscription management, sending infrastructure health, and opt-in and privacy compliance across markets
• Write the documentation, run the training, and build the enablement resources that get regional teams up and running and keep them self-sufficient
• Work with the audience management function so regional teams have accurate, activation-ready audiences in the platform
• Work with marketing automation, audience management, and business intelligence teams to keep data flowing cleanly and measurement consistent across the consumer journey
• Act as the platform expert and escalation point, troubleshooting issues and unblocking regional teams
• Own the consumer marketing operations roadmap, prioritizing platform improvements, integrations, and enablement as the program grows
• Contribute to cross-functional marketing operations initiatives as team priorities require

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience in setting up and leading marketing operations functions
• Experience building, executing and scaling cross-functional email and push marketing campaigns (including automated flows) from concept to completion

Preferred

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience using email platforms and editing HTML
• Experience working within a global company, with multi-country responsibilities

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .