Responsibilities

• Partner with Marketing Operations leadership to support the overall ownership and evolution of the Marketo instance
• Execute the operational vision for Marketo, including lifecycle processing, lead scoring, routing logic, and system workflows
• Build, maintain, and optimize smart campaigns, nurture programs, and operational processes that support scalable marketing execution
• Support and maintain integrations between Marketo and CRM (Salesforce preferred) and other marketing tools
• Monitor and troubleshoot sync issues, ensuring accurate and timely data flow across systems
• Help maintain data integrity within Marketo through ongoing governance, normalization, and system checks
• Support campaign builds across teams, including program setup, list imports, segmentation, and token population
• Partner with stakeholders to ensure campaigns are executed in alignment with best practices and operational standards
• Troubleshoot campaign issues and provide hands-on support to keep programs running smoothly

Requirements

• 5-10 years of experience in marketing operations or marketing automation
• Strong hands-on experience with Marketo, including campaign builds, lifecycle processing, and system management
• Experience supporting lead scoring, routing, and lifecycle frameworks
• Familiarity with CRM systems (Salesforce strongly preferred) and marketing-to-sales processes
• Familiarity with MAP (Marketo strongly preferred)
• Familiarity with our core marketing systems: Demand Base, Asana, Qualified, Mobly, Swoogo preferred
• Ability to troubleshoot technical issues and manage system integrations

Preferred

• Familiarity with core marketing systems: Demand Base, Asana, Qualified, Mobly, Swoogo preferred
• - Familiarity with our core marketing systems: Demand Base, Asana, Qualified, Mobly, Swoogo preferred
• - Marketo strongly preferred
• - Salesforce strongly preferred
• - MAP (Marketo strongly preferred)

Benefits

• generous benefits program.