Responsibilities

• Manage and optimize marketing technology stack, including CRM, marketing automation platforms, and analytics tools.
• Evaluate and implement first-party and third-party solutions that enable segmentation, automation, personalization, and attribution
• Ensure integration across marketing and sales systems to support seamless lead and contact capture, campaign execution, and performance tracking
• Lead the B2B marketing analytics function, developing a robust reporting infrastructure to measure pipeline contribution, campaign effectiveness, and ROI
• Standardize KPIs, reporting cadences, and dashboards for marketing leaders and stakeholders across regions and business units
• Build and evolve attribution models that reflect the complexity of multi-touch B2B buying journeys
• Partner closely with Growth Marketing to align on lead management, ABM-strategies, funnel definitions, and contact governance
• Drive consistency in lead scoring, routing, lifecycle tracking, and SLA adherence
• Support campaign execution through documentation, enablement, and scalable processes.
• Generate actionable insights and reports to guide decision-making.

Requirements

• 7+ years of experience in marketing operations.
• Strong understanding of marketing channels and campaign measurement
• Proficient in using CRM platforms and marketing automation tools (Salesforce, Pardot, Marketo, etc.)
• Strong understanding of the CTV and OTT landscape inclusive of vendors and players.
• Proven ability to translate complex data into clear insights and recommendations.
• Flexible and open working style, with an ability to quickly establish trust and credibility
• Excellent communication and stakeholder management skills; comfortable interfacing with senior leadership.
• Bachelor’s degree in Business, Marketing, or related field