Marketing Operations and Lead Qualification Strategist

Responsibilities

• Lead Management and Lifecycle Operations
• Manage Lead Qualification Management (LQM) processes, including lead review, qualification support, routing, assignment, and lifecycle tracking.
• Process inbound leads from digital campaigns, webinars, events, trade shows, referrals, and other marketing channels.
• Maintain and continuously improve lead enrichment, qualification, and routing processes by leveraging Salesforce, automation tools, and approved data sources to maximize data quality and assignment accuracy.
• Monitor lead acceptance, rejection, conversion, and follow-up activity to ensure adherence to lead management processes.
• Support lead scoring, grading, routing, lifecycle automation, and conversion reporting activities within Salesforce and Salesforce Marketing Cloud Account Engagement (Pardot) to improve lead qualification, assignment accuracy, and funnel performance.
• Partner with Marketing and Sales stakeholders to improve lead quality, conversion rates, and funnel performance.
• Campaign Operations Support
• Support campaign setup, testing, tracking, measurement, and governance across digital and non-digital marketing programs, including validation of campaign naming conventions, member statuses, tracking requirements, reporting structures, and overall platform hygiene.
• Coordinate list preparation activities, including data cleanup, enrichment, quality review, and upload readiness for webinars, trade shows, events, and marketing campaigns.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred.
• 3+ years of experience in marketing operations, lead management, CRM administration, sales operations, reporting, or related disciplines preferred.
• Experience working with Salesforce CRM and marketing automation platforms.
• Experience developing reports and dashboards using Salesforce, Tableau, Power BI, or similar analytics tools.
• Understanding of lead management, lead scoring, routing, campaign operations, and funnel reporting.
• Strong analytical, organizational, and problem-solving skills.
• Proven ability to manage multiple priorities in a fast-paced environment.
• Strong communication and cross-functional collaboration skills.

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs