Marketing Operations Lead

Responsibilities

• Manage and grow marketing qualified leads
• Grow and expand digital marketing and ZoomInfo to increase MQLs entering the sales pipeline
• Build and managed targeted prospect lists in ZoomInfo
• Create industry specific outreach campaigns and marketing communication cadence
• Develop email campaigns, including creating collateral
• Track lead conversion rates
• Generate 10-25 new MQLs per quarter
• Maintain lead conversion tracking for all campaigns across the group
• Continue to advance marketing automation techniques
• Social Media Management

Requirements

• 3–5 years of experience in marketing, marketing operations, CRM management, or demand generation.
• Hands-on experience managing a CRM, including data integrity, lead tracking, reporting, and process development.
• Strong understanding of lead generation, MQL management, lead qualification, and sales/marketing pipeline tracking.
• Experience with prospecting tools such as Salesforce, HubSpot, ZoomInfo, or similar platforms.
• Strong analytical skills with the ability to build dashboards, track KPIs, measure campaign performance, and report marketing results
• Strong written and verbal communication skills, with experience developing email campaigns, social media content, and marketing materials.
• Strong attention to detail
• Ability to collaborate effectively with sales, leadership, and internal teams to drive lead generation and marketing initiatives.