Responsibilities

• Own and manage end-to-end lead flow from capture through CRM assignment across Salesforce and Dynamics for WSS.
• Govern and optimize WSS lead queues by region, ensuring routing rules are accurate, active, and aligned to business needs.
• Detect, troubleshoot, and resolve lead routing issues (e.g., incorrect mappings, inactive owners, broken logic).
• Reassign lead and contact ownership to reflect territory, organizational, or coverage changes.
• Actively support Sales by monitoring CRM lead alerts and ensuring timely follow-up.
• Independently build, test, and execute marketing automation and campaign workflows in Marketo.
• Ensure campaigns align with brand standards, customer journey logic, and defined conversion goals.
• Configure and maintain campaign tracking, including UTM governance and attribution integrity.
• Recommend next actions based on campaign performance, engagement signals, and lead quality—not just opens or clicks.
• Design and manage multi-step nurture and engagement campaigns that educate and qualify leads over time.

Requirements

• Experience in Marketing Operations, Lead Operations, or Sales Operations in a B2B environment.
• Hands-on experience with marketing automation platforms (Marketo preferred).
• Hands-on experience with CRM systems (Salesforce required; Dynamics experience a plus).
• Strong understanding of B2B lead lifecycles, funnel stages, and pipeline concepts.
• Strong analytical, problem-solving, and communication skills.

Preferred

• Experience supporting global or multi-regional marketing and sales teams.
• Experience with lead governance, routing logic, and lifecycle standardization.
• Familiarity with event, webinar, and ABM-style campaign operations.
• Comfort partnering with Sales Ops, CRM teams, and senior stakeholders.

Benefits

• Medical, Dental, and Vision plans
• 401(k) with company contribution
• paid time off
• paid parental leave
• tuition reimbursement
• generous benefit package
• paid Volunteer Program (Xylem Watermark)
• inclusion and belonging initiatives
• Employee Resource Groups (ERG)